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- Aaker_Model abstract "The Aaker Model, created by David A. Aaker, a marketing professor at the University of California-Berkeley and a management consultant at Prophet, is a marketing model which views brand equity as a combination of brand awareness, brand loyalty and brand associations, which add up to give the value provided by a product or service.For Aaker, brand management starts with developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image. Aaker primarily sees brand identity as consisting of 8-12 elements which fall under four perspectives:Brand as Product - consists of product scope, product attributes, quality or value of the product, uses, users and country of origin.Brand as Organisation - consists of organizational attributes, local workings versus global activities.Brand as Person - consists of brand personality and customer-brand relationships.Brand as Symbol - consists of audio and visual imagery, metaphorical symbols and brand heritage.The purpose of the Aaker Model is to help in creating a brand strategy consisting of different brand elements or patterns, so as to clarify, enrich and differentiate a brand from its competitors. An organization carefully employs several of these elements to communicate to the consumers what their brand stands for.".
- Aaker_Model wikiPageID "37100013".
- Aaker_Model wikiPageRevisionID "549183938".
- Aaker_Model hasPhotoCollection Aaker_Model.
- Aaker_Model subject Category:Marketing_techniques.
- Aaker_Model comment "The Aaker Model, created by David A.".
- Aaker_Model label "Aaker Model".
- Aaker_Model sameAs m.0n44n_z.
- Aaker_Model sameAs Q4661325.
- Aaker_Model sameAs Q4661325.
- Aaker_Model wasDerivedFrom Aaker_Model?oldid=549183938.
- Aaker_Model isPrimaryTopicOf Aaker_Model.