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- Alvin_Eicoff abstract "Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Alvin found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age.".
- Alvin_Eicoff birthDate "1921-06-08".
- Alvin_Eicoff birthYear "1921".
- Alvin_Eicoff deathDate "2002-03-02".
- Alvin_Eicoff deathYear "2002".
- Alvin_Eicoff thumbnail A.-Eicoff-&-Company-Logo.svg?width=300.
- Alvin_Eicoff viafId "94748352".
- Alvin_Eicoff wikiPageExternalLink fullpage.html?res=9507E6DF1E30F93AA35750C0A9649C8B63.
- Alvin_Eicoff wikiPageExternalLink www.eicoff.com.
- Alvin_Eicoff wikiPageExternalLink www.the-dma.org.
- Alvin_Eicoff wikiPageID "20259362".
- Alvin_Eicoff wikiPageRevisionID "600648841".
- Alvin_Eicoff dateOfBirth "1921-06-08".
- Alvin_Eicoff dateOfDeath "2002-03-02".
- Alvin_Eicoff hasPhotoCollection Alvin_Eicoff.
- Alvin_Eicoff name "Eicoff, Alvin".
- Alvin_Eicoff shortDescription "American advertising executive".
- Alvin_Eicoff description "American advertising executive".
- Alvin_Eicoff description "American advertising executive".
- Alvin_Eicoff subject Category:1921_births.
- Alvin_Eicoff subject Category:2002_deaths.
- Alvin_Eicoff subject Category:Advertising_theorists.
- Alvin_Eicoff subject Category:Businesspeople_in_advertising.
- Alvin_Eicoff type AdvertisingTheorists.
- Alvin_Eicoff type CausalAgent100007347.
- Alvin_Eicoff type Intellectual109621545.
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- Alvin_Eicoff type Theorist110706812.
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- Alvin_Eicoff type YagoLegalActor.
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- Alvin_Eicoff type Agent.
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- Alvin_Eicoff type Person.
- Alvin_Eicoff type Q215627.
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- Alvin_Eicoff comment "Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Alvin found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV.".
- Alvin_Eicoff label "Alvin Eicoff".
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- Alvin_Eicoff sameAs Q4738084.
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- Alvin_Eicoff sameAs Alvin_Eicoff.
- Alvin_Eicoff wasDerivedFrom Alvin_Eicoff?oldid=600648841.
- Alvin_Eicoff depiction A.-Eicoff-&-Company-Logo.svg.
- Alvin_Eicoff givenName "Alvin".
- Alvin_Eicoff homepage www.eicoff.com.
- Alvin_Eicoff isPrimaryTopicOf Alvin_Eicoff.
- Alvin_Eicoff name "Alvin Eicoff".
- Alvin_Eicoff name "Eicoff, Alvin".
- Alvin_Eicoff surname "Eicoff".
