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- uncertainty_management abstract "Anxiety/Uncertainty Management (AUM) theory was introduced by Dr. William B. Gudykunst to define how humans effectively communicate based on their balance of anxiety and uncertainty in social situations. Gudkykunst believed that in order for successful intercultural communication a reduction in anxiety/uncertainty must occur. This is assuming that one person within the intercultural encounter is a stranger. AUM is a theory based on the Uncertainty Reduction Theory (URT) which was introduced by Berger and Calabrese in 1974. URT provides much of the initial framework for AUM, and much like other theories in the communication field AUM is a constantly developing theory, based on the observations of human behaviour in social situations.".
- uncertainty_management wikiPageID "17060601".
- uncertainty_management wikiPageRevisionID "601316622".
- uncertainty_management hasPhotoCollection uncertainty_management.
- uncertainty_management subject Category:Communication.
- uncertainty_management subject Category:Communication_theory.
- uncertainty_management subject Category:Cultural_studies.
- uncertainty_management subject Category:Social_sciences.
- uncertainty_management comment "Anxiety/Uncertainty Management (AUM) theory was introduced by Dr. William B. Gudykunst to define how humans effectively communicate based on their balance of anxiety and uncertainty in social situations. Gudkykunst believed that in order for successful intercultural communication a reduction in anxiety/uncertainty must occur. This is assuming that one person within the intercultural encounter is a stranger.".
- uncertainty_management label "Anxiety/uncertainty management".
- uncertainty_management sameAs m.04171vq.
- uncertainty_management sameAs Q4778102.
- uncertainty_management sameAs Q4778102.
- uncertainty_management wasDerivedFrom uncertainty_management?oldid=601316622.
- uncertainty_management isPrimaryTopicOf uncertainty_management.