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- Audience_segmentation abstract "Audience segmentation is a process of dividing people into more similar subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. In social marketing, audiences are segmented into subgroups and assumed to have similar interests, needs and behavioral patterns and this assumption allows social marketers to design relevant health or social messages that influence the people to adopt recommended behaviors. Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and receptivity.".
- Audience_segmentation wikiPageID "29942936".
- Audience_segmentation wikiPageRevisionID "569095154".
- Audience_segmentation hasPhotoCollection Audience_segmentation.
- Audience_segmentation subject Category:Applied_psychology.
- Audience_segmentation subject Category:Health_promotion.
- Audience_segmentation subject Category:Marketing.
- Audience_segmentation comment "Audience segmentation is a process of dividing people into more similar subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups.".
- Audience_segmentation label "Audience segmentation".
- Audience_segmentation sameAs m.0fqnn5s.
- Audience_segmentation sameAs Q4819777.
- Audience_segmentation sameAs Q4819777.
- Audience_segmentation wasDerivedFrom Audience_segmentation?oldid=569095154.
- Audience_segmentation isPrimaryTopicOf Audience_segmentation.