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- BFCS abstract "BFCS, one of the most successful and influential commercial film production companies in the latter half of the 20th century, was a product of the changes that swept over creative London during the decade of the 1960s.In British advertising, major changes were being made in the creative departments. Up to then, the agency Art Director had very little say in the creation and production of TV commercials, his role mainly being the rendering of storyboards from scripts written by a copywriter. However in agencies like Collett Dickenson Pearce (CDP) and Boase Massimi Pollitt (BMP) the concept of creative teams was emerging and the role of the Art Director suddenly became quite important. With the participation of the Art Director as an equal in the creative team there was a new insistence for a dynamic fresh look to TV commercials much as had been achieved in British print advertising in the early 60s.Bob Brooks, a Creative Group Head with Benton & Bowles Inc, New York, came to London in 1961 as Co-Creative Director for Benton & Bowles Ltd. He left the agency in 1963 to open a photographic studio in London. "Art directors were used to working with the top photographers in town, getting a certain kind of light, a particular attention to detail. However, feature film-makers were the main directors and they couldn’t give a damn what a plate of soup looked like, or bread, or an egg, or any of the textural things that made that kind of advertising so outstanding. Once the art director had a reasonable say in the creation of commercials, we came in"".
- BFCS wikiPageID "31046086".
- BFCS wikiPageRevisionID "593209555".
- BFCS hasPhotoCollection BFCS.
- BFCS subject Category:Advertising_awards.
- BFCS subject Category:English_film_directors.
- BFCS subject Category:English_film_producers.
- BFCS type CausalAgent100007347.
- BFCS type Creator109614315.
- BFCS type EnglishFilmDirectors.
- BFCS type EnglishFilmProducers.
- BFCS type FilmDirector110088200.
- BFCS type FilmMaker110088390.
- BFCS type LivingThing100004258.
- BFCS type Object100002684.
- BFCS type Organism100004475.
- BFCS type Person100007846.
- BFCS type PhysicalEntity100001930.
- BFCS type Producer110480018.
- BFCS type Whole100003553.
- BFCS type YagoLegalActor.
- BFCS type YagoLegalActorGeo.
- BFCS comment "BFCS, one of the most successful and influential commercial film production companies in the latter half of the 20th century, was a product of the changes that swept over creative London during the decade of the 1960s.In British advertising, major changes were being made in the creative departments. Up to then, the agency Art Director had very little say in the creation and production of TV commercials, his role mainly being the rendering of storyboards from scripts written by a copywriter.".
- BFCS label "BFCS".
- BFCS sameAs m.0gg86mc.
- BFCS sameAs Q4835517.
- BFCS sameAs Q4835517.
- BFCS sameAs BFCS.
- BFCS wasDerivedFrom BFCS?oldid=593209555.
- BFCS isPrimaryTopicOf BFCS.