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- Bid_management_software abstract "Bid Management is software used for the automatic controlling of bids in Search Engine Marketing (SEM#. With a bid management tool, any number of search terms #keywords) can be managed via various paid search providers (e.g. Google AdWords or Yahoo#. The system automatically transmits changes to bids to the relevant channels, e.g. Google AdWords, via API. The role of bid management here is to determine the relevant optimum bid for each keyword and to continuously adapt it. With most systems, varyingly complicated algorithms are used for this purpose. For the user, the automatic bidding results in time savings and usually an increase in performance.Bid management tools offer additional functions for easier administration of SEM campaigns. These include, amongst others, the areas of keyword expansion, search query analysis and advertising copy suggestions, as well as controlling of the landing page or trademark protection. Often, bid management solutions are enhanced by tools for campaign management. The customer thus gets the opportunity to conduct intensive analyses via a login area and to transmit the results directly to campaigns and search networks, for example by pausing so-called ad groups in Google AdWords.The trend with current systems is towards the enhancement of tools in the tracking area. More and more tools can now measure not only the clicks that took place directly before a conversion, but also the funnel preceding it, as well as other channels such as display and affiliates. As the channels occasionally influence each other greatly when it comes to performance, more transparency as regards the evaluation of the performance of individual advertising channels is achieved.".
- Bid_management_software wikiPageExternalLink KenshooPortfolioOptimizer.
- Bid_management_software wikiPageExternalLink abstract=1151537.
- Bid_management_software wikiPageExternalLink bid-management-tools-test-english.html.
- Bid_management_software wikiPageExternalLink www.efrontier.com.
- Bid_management_software wikiPageExternalLink E-RES81181?al=0.
- Bid_management_software wikiPageExternalLink www.ignitionone.com.
- Bid_management_software wikiPageExternalLink www.kenshoo.com.
- Bid_management_software wikiPageExternalLink www.marinsoftware.com.
- Bid_management_software wikiPageExternalLink markowitz.html.
- Bid_management_software wikiPageExternalLink www.searchforce.com.
- Bid_management_software wikiPageID "32763489".
- Bid_management_software wikiPageRevisionID "593344112".
- Bid_management_software hasPhotoCollection Bid_management_software.
- Bid_management_software subject Category:Marketing_software.
- Bid_management_software comment "Bid Management is software used for the automatic controlling of bids in Search Engine Marketing (SEM#. With a bid management tool, any number of search terms #keywords) can be managed via various paid search providers (e.g. Google AdWords or Yahoo#. The system automatically transmits changes to bids to the relevant channels, e.g. Google AdWords, via API. The role of bid management here is to determine the relevant optimum bid for each keyword and to continuously adapt it.".
- Bid_management_software label "Bid management software".
- Bid_management_software label "Bid-Management".
- Bid_management_software sameAs Bid-Management.
- Bid_management_software sameAs m.0h3vdj2.
- Bid_management_software sameAs Q856868.
- Bid_management_software sameAs Q856868.
- Bid_management_software wasDerivedFrom Bid_management_software?oldid=593344112.
- Bid_management_software isPrimaryTopicOf Bid_management_software.