Data Portal @ linkeddatafragments.org

Matches in DBpedia 2014 for { <http://dbpedia.org/resource/Brand_equity> ?p ?o. }

• Brand_equity abstract "Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values.Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations. Generally, these strategic investments appreciate over time to deliver a return on investment. This is directly related to marketing ROI. Brand equity can also appreciate without strategic direction. A Stockholm University study in 2011 documents the case of Jerusalem's city brand. The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities. A booming tourism industry in Jerusalem has been the most evident indicator of a strong ROI.Brand equity is strategically crucial, but famously difficult to quantify. Many experts have developed tools to analyze this asset, but there is no universally accepted way to measure it. As one of the serial challenges that marketing professionals and academics find with the concept of brand equity, the disconnect between quantitative and qualitative equity values is difficult to reconcile. Quantitative brand equity includes numerical values such as profit margins and market share, but fails to capture qualitative elements such as prestige and associations of interest. Overall, most marketing practitioners take a more qualitative approach to brand equity because of this challenge. In a survey of nearly 200 senior marketing managers, only 26 percent responded that they found the "brand equity" metric very useful.".
• Brand_equity wikiPageExternalLink Talk:Brand.
• Brand_equity wikiPageExternalLink mmap.
• Brand_equity wikiPageID "240382".
• Brand_equity wikiPageRevisionID "604659213".
• Brand_equity date "2012-05-01".
• Brand_equity hasPhotoCollection Brand_equity.
• Brand_equity source "Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.".
• Brand_equity sourcepath "http://en.wikipedia.org/wiki/Talk:Brand equity".
• Brand_equity subject Category:Brand_management.
• Brand_equity subject Category:Branding_companies.
• Brand_equity subject Category:Product_management.
• Brand_equity type Abstraction100002137.
• Brand_equity type BrandingCompanies.
• Brand_equity type Company108058098.
• Brand_equity type Group100031264.
• Brand_equity type Institution108053576.
• Brand_equity type Organization108008335.
• Brand_equity type SocialGroup107950920.
• Brand_equity type YagoLegalActor.
• Brand_equity type YagoLegalActorGeo.
• Brand_equity type YagoPermanentlyLocatedEntity.
• Brand_equity comment "Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. ".
• Brand_equity label "Brand equity".
• Brand_equity label "Brand equity".
• Brand_equity label "Markenwert".
• Brand_equity label "Merkwaarde".
• Brand_equity label "Patrimonio di marca".
• Brand_equity label "Valor de marca".
• Brand_equity label "Wartość marki".
• Brand_equity label "سهم العلامة التجارية".
• Brand_equity sameAs Markenwert.
• Brand_equity sameAs Valor_de_marca.
• Brand_equity sameAs Patrimonio_di_marca.
• Brand_equity sameAs Merkwaarde.
• Brand_equity sameAs Wartość_marki.
• Brand_equity sameAs Brand_equity.
• Brand_equity sameAs m.01jw99.
• Brand_equity sameAs Q513100.
• Brand_equity sameAs Q513100.
• Brand_equity sameAs Brand_equity.
• Brand_equity wasDerivedFrom Brand_equity?oldid=604659213.
• Brand_equity isPrimaryTopicOf Brand_equity.