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- Burson-Marsteller abstract "Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller operates 67 wholly owned offices and 71 affiliate offices in 98 countries across six continents. The company was founded by Harold Burson and William "Bill" Marsteller in 1953, and, by the early 1980s, had become one of the largest public relations companies in the world. In 1979 it became a subsidiary of Young & Rubicam, which is now owned by WPP Group. The current CEO of Burson-Marsteller is Don Baer, former communications director for the Clinton administration, who joined the company in 2007 and who replaced Mark Penn as worldwide CEO in July 2012.Burson-Marsteller provides public relations and advertising services to clients, including multinational corporations and government agencies. Burson-Marsteller is primarily known for its crisis management services and political lobbying. It has won numerous awards from the public relations industry over the years for its work in high profile crisis management, including the late 1990s Asian financial crisis, a 2002 extortion attempt against British company GlaxoSmithKline, and a response described as the "gold standard" for its crisis management of the 1982 Chicago Tylenol poisonings. Other high profile crisis cases include the manufacturers of the Three Mile Island Nuclear Generating Station and Egypt following terrorist attacks on tourists in 1993. At times it has also been the subject of protests and criticism for its use of smearing and doubt campaigns (to undermine concerns about passive smoking for Philip Morris in the 1990s and anti-Google smear campaigning for Facebook in 2011) and its work for regimes facing severe human rights criticisms (Argentina and Indonesia). The firm also specializes in corporate PR, public affairs, technology and healthcare communications and brand marketing.".
- Burson-Marsteller foundingYear "1953".
- Burson-Marsteller industry Public_relations.
- Burson-Marsteller keyPerson Don_Baer.
- Burson-Marsteller owner WPP_plc.
- Burson-Marsteller owningCompany WPP_plc.
- Burson-Marsteller parentCompany Young_&_Rubicam.
- Burson-Marsteller wikiPageExternalLink www.burson-marsteller.com.
- Burson-Marsteller wikiPageExternalLink www.burson-marsteller.com.
- Burson-Marsteller wikiPageExternalLink ?lid=395.
- Burson-Marsteller wikiPageExternalLink index.php?title=Burson-Marsteller.
- Burson-Marsteller wikiPageID "11293079".
- Burson-Marsteller wikiPageRevisionID "604127060".
- Burson-Marsteller areaServed "Worldwide".
- Burson-Marsteller foundation "1953".
- Burson-Marsteller hasPhotoCollection Burson-Marsteller.
- Burson-Marsteller homepage www.burson-marsteller.com.
- Burson-Marsteller industry "Public Relations & Marketing".
- Burson-Marsteller keyPeople "Don Baer, worldwide CEO".
- Burson-Marsteller keyPeople "Harold Burson & Bill Marsteller".
- Burson-Marsteller location "230".
- Burson-Marsteller location "New York City, USA".
- Burson-Marsteller logo "200".
- Burson-Marsteller name "Burson-Marsteller".
- Burson-Marsteller owner WPP_plc.
- Burson-Marsteller parent Young_&_Rubicam.
- Burson-Marsteller type "Subsidiary".
- Burson-Marsteller wordnet_type synset-company-noun-1.
- Burson-Marsteller subject Category:Business_ethics.
- Burson-Marsteller subject Category:Companies_established_in_1953.
- Burson-Marsteller subject Category:Public_relations_companies_of_the_United_States.
- Burson-Marsteller subject Category:WPP_plc.
- Burson-Marsteller type Abstraction100002137.
- Burson-Marsteller type CompaniesEstablishedIn1953.
- Burson-Marsteller type Company108058098.
- Burson-Marsteller type Group100031264.
- Burson-Marsteller type Institution108053576.
- Burson-Marsteller type Organization108008335.
- Burson-Marsteller type PublicRelationsCompaniesOfTheUnitedStates.
- Burson-Marsteller type SocialGroup107950920.
- Burson-Marsteller type YagoLegalActor.
- Burson-Marsteller type YagoLegalActorGeo.
- Burson-Marsteller type YagoPermanentlyLocatedEntity.
- Burson-Marsteller type Agent.
- Burson-Marsteller type Company.
- Burson-Marsteller type Organisation.
- Burson-Marsteller type Organization.
- Burson-Marsteller type Agent.
- Burson-Marsteller type SocialPerson.
- Burson-Marsteller type Thing.
- Burson-Marsteller comment "Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller operates 67 wholly owned offices and 71 affiliate offices in 98 countries across six continents. The company was founded by Harold Burson and William "Bill" Marsteller in 1953, and, by the early 1980s, had become one of the largest public relations companies in the world. In 1979 it became a subsidiary of Young & Rubicam, which is now owned by WPP Group.".
- Burson-Marsteller label "Burson-Marsteller".
- Burson-Marsteller label "Burson-Marsteller".
- Burson-Marsteller label "Burson-Marsteller".
- Burson-Marsteller label "Burson-Marsteller".
- Burson-Marsteller label "バーソン・マーステラ".
- Burson-Marsteller sameAs Burson-Marsteller.
- Burson-Marsteller sameAs Burson-Marsteller.
- Burson-Marsteller sameAs Burson-Marsteller.
- Burson-Marsteller sameAs バーソン・マーステラ.
- Burson-Marsteller sameAs m.02r6mq2.
- Burson-Marsteller sameAs Q1017062.
- Burson-Marsteller sameAs Q1017062.
- Burson-Marsteller sameAs Burson-Marsteller.
- Burson-Marsteller wasDerivedFrom Burson-Marsteller?oldid=604127060.
- Burson-Marsteller homepage www.burson-marsteller.com.
- Burson-Marsteller isPrimaryTopicOf Burson-Marsteller.
- Burson-Marsteller name "Burson-Marsteller".