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- Consumer_socialization abstract "Consumer socialization is the process by which young people develop consumer related skills, knowledge and attitudes. This field of study has increasingly interested policy makers, marketers, consumer educator and students of socialization.George Moschis and Gilbert A. Churchill, Jr posit that mass media, parents, school and peers are all agents of consumer socialization. According to this theory children and young adults learn the rational aspects of consumption from their parents while the mass media teaches them to give social meaning to products; schools teach the importance of economic wisdom and finally peers exercise varying social pressures.Research in this field is primarily based on two models of human learning: the cognitive development model, which stem primarily from the works of Jean Piaget, and the social learning model, which is based primarily on neo-Hullian, neo-Skinerian and social learning theory. This aspect of child socialization started receiving academic attention in early 1970s. Systematic academic research in this area was triggerred by charges of various consumer advocacy groups which were concerned with the effects of marketing, especially TV advertising on children.".
- Consumer_socialization wikiPageID "27437438".
- Consumer_socialization wikiPageRevisionID "549677667".
- Consumer_socialization hasPhotoCollection Consumer_socialization.
- Consumer_socialization subject Category:Child_development.
- Consumer_socialization subject Category:Consumer_behaviour.
- Consumer_socialization subject Category:Socialization.
- Consumer_socialization comment "Consumer socialization is the process by which young people develop consumer related skills, knowledge and attitudes. This field of study has increasingly interested policy makers, marketers, consumer educator and students of socialization.George Moschis and Gilbert A. Churchill, Jr posit that mass media, parents, school and peers are all agents of consumer socialization.".
- Consumer_socialization label "Consumer socialization".
- Consumer_socialization sameAs m.0c02150.
- Consumer_socialization sameAs Q5164720.
- Consumer_socialization sameAs Q5164720.
- Consumer_socialization wasDerivedFrom Consumer_socialization?oldid=549677667.
- Consumer_socialization isPrimaryTopicOf Consumer_socialization.