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- Crossing_the_Chasm abstract "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, Faculty Director of Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series of follow-up books and a consulting company, The Chasm Group.".
- Crossing_the_Chasm author Geoffrey_Moore.
- Crossing_the_Chasm isbn "0-06-051712-3".
- Crossing_the_Chasm numberOfPages "227".
- Crossing_the_Chasm oclc "50470628".
- Crossing_the_Chasm wikiPageID "243812".
- Crossing_the_Chasm wikiPageRevisionID "602536797".
- Crossing_the_Chasm author "Geoffrey A. Moore".
- Crossing_the_Chasm caption "Book Cover".
- Crossing_the_Chasm country "United States".
- Crossing_the_Chasm englishReleaseDate "1991".
- Crossing_the_Chasm genre "Non-fiction".
- Crossing_the_Chasm hasPhotoCollection Crossing_the_Chasm.
- Crossing_the_Chasm isbn "0".
- Crossing_the_Chasm language "English".
- Crossing_the_Chasm mediaType "Book".
- Crossing_the_Chasm name "Crossing the Chasm".
- Crossing_the_Chasm oclc "50470628".
- Crossing_the_Chasm pages "227".
- Crossing_the_Chasm publisher "Harper Business Essentials".
- Crossing_the_Chasm releaseDate "1991".
- Crossing_the_Chasm subject "Marketing high-tech products".
- Crossing_the_Chasm subject Category:1991_books.
- Crossing_the_Chasm subject Category:HarperCollins_books.
- Crossing_the_Chasm subject Category:Innovation.
- Crossing_the_Chasm subject Category:Marketing_books.
- Crossing_the_Chasm subject Category:Product_management.
- Crossing_the_Chasm type 1991Books.
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- Crossing_the_Chasm comment "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.".
- Crossing_the_Chasm label "Atravessando o Abismo".
- Crossing_the_Chasm label "Crossing the Chasm".
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- Crossing_the_Chasm name "Crossing the Chasm".