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- Customer_lifetime_value abstract "In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.Customer lifetime value (CLV) can also be defined as the dollar value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their customer relationships. Customer lifetime value is an important number because it represents an upper limit on spending to acquire new customers. For this reason it is an important element in calculating payback of advertising spend in marketing mix modeling.One of the first accounts of the term Customer Lifetime Value is in the 1988 book Database Marketing, which includes detailed worked examples. Early adopters of Customer Lifetime Value models in the 1990s include Edge Consulting and BrandScience.".
- Customer_lifetime_value wikiPageExternalLink www.themasb.org.
- Customer_lifetime_value wikiPageID "483114".
- Customer_lifetime_value wikiPageRevisionID "605194874".
- Customer_lifetime_value hasPhotoCollection Customer_lifetime_value.
- Customer_lifetime_value subject Category:Consumer_behaviour.
- Customer_lifetime_value subject Category:Marketing.
- Customer_lifetime_value subject Category:Marketing_terminology.
- Customer_lifetime_value comment "In marketing, customer lifetime value (CLV) (or often CLTV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.".
- Customer_lifetime_value label "Customer Lifetime Value".
- Customer_lifetime_value label "Customer lifetime value".
- Customer_lifetime_value label "LTV (marketing)".
- Customer_lifetime_value label "Lifetime value".
- Customer_lifetime_value label "Lifetime value".
- Customer_lifetime_value label "Valeur vie client".
- Customer_lifetime_value label "Valor del tiempo de vida del cliente".
- Customer_lifetime_value sameAs Customer_Lifetime_Value.
- Customer_lifetime_value sameAs Valor_del_tiempo_de_vida_del_cliente.
- Customer_lifetime_value sameAs Valeur_vie_client.
- Customer_lifetime_value sameAs Lifetime_value.
- Customer_lifetime_value sameAs LTV_(marketing).
- Customer_lifetime_value sameAs Lifetime_value.
- Customer_lifetime_value sameAs m.02fxcb.
- Customer_lifetime_value sameAs Q1146253.
- Customer_lifetime_value sameAs Q1146253.
- Customer_lifetime_value wasDerivedFrom Customer_lifetime_value?oldid=605194874.
- Customer_lifetime_value homepage www.themasb.org.
- Customer_lifetime_value isPrimaryTopicOf Customer_lifetime_value.