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- Customerization abstract "Customerization is the customization of products or services through personal interaction between a company and the customer. A company is customerized when it is able to dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis. Customerization requires a company to shift its marketing model from seller-centric to buyer-centric. The goal is to help customers better identify what they want, and enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer, and is a critical aspect of the emerging new marketing paradigm.The word customerization is a neologism, defined as the combination of operational customization and marketing customization.An important aspect to customerization is the ability to gather information from and about the customer. There requires interaction between the customer and the company in order to receive feedback to evaluate, revise and re-respond. Customerization typically results in improved quality and/or innovation. Though customerization programs have a generic set of activities and a common philosophy, the specifics of their implementation will vary with a unit or organization. Customerization combines mass customization and elicitation of individual customer demand information by involving customers, and is regarded as the next generation of mass customization.Both mass customization and customerization are attempts to provide products and services to better meet the needs of customers, and rely on the Internet as a vehicle for implementing this concept in an economically friendly way.Customerization combines mass customization with customized marketing and empowers consumers to design the products and services of their choice. In contrast to mass customization and personalization, customerization does not require a lot of prior information about the customer. In effect, customerization redefines the relationship between the firm and its customers. The customer designs the product and service while the firm “rents” out to the customer its manufacturing logistics and other resources.".
- Customerization wikiPageID "13530802".
- Customerization wikiPageRevisionID "603937486".
- Customerization hasPhotoCollection Customerization.
- Customerization type Abstraction100002137.
- Customerization type Cognition100023271.
- Customerization type Content105809192.
- Customerization type Idea105833840.
- Customerization type LanguageUnit106284225.
- Customerization type MarketingStrategiesAndParadigms.
- Customerization type Neologism106294441.
- Customerization type Neologisms.
- Customerization type Part113809207.
- Customerization type Plan105898568.
- Customerization type PlanOfAction105902545.
- Customerization type PsychologicalFeature100023100.
- Customerization type Relation100031921.
- Customerization type Scheme105905348.
- Customerization type Word106286395.
- Customerization comment "Customerization is the customization of products or services through personal interaction between a company and the customer. A company is customerized when it is able to dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis. Customerization requires a company to shift its marketing model from seller-centric to buyer-centric.".
- Customerization label "Customerization".
- Customerization sameAs m.03c8gt0.
- Customerization sameAs Q5196483.
- Customerization sameAs Q5196483.
- Customerization sameAs Customerization.
- Customerization wasDerivedFrom Customerization?oldid=603937486.
- Customerization isPrimaryTopicOf Customerization.