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- Data_monetization abstract "Data monetization, a form of monetization, involves maximizing the revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data. Said differently, it is the process by which corporations, large and small, leverage data to increase profit and efficiency, improve customer experience and build customer loyalty. The practice, although common since 2000, is now getting increasing focus as regulatory (for instance in the financial services industry Gramm–Leach–Bliley Act and Dodd-Frank) and economic pressures increase on businesses in the United States from 2008-2011. Financial services companies are a relatively good example of an industry focused on replacing lost revenue by leveraging data. Credit card issuers and retail banks are using customer transaction data to improve targeting of cross-sell offers. Partners are increasingly promoting merchant based reward programs which leverage a bank’s data and provide discounts to customers at the same time.".
- Data_monetization wikiPageID "32714470".
- Data_monetization wikiPageRevisionID "582910315".
- Data_monetization hasPhotoCollection Data_monetization.
- Data_monetization subject Category:Articles_created_via_the_Article_Wizard.
- Data_monetization subject Category:Data_management.
- Data_monetization comment "Data monetization, a form of monetization, involves maximizing the revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data. Said differently, it is the process by which corporations, large and small, leverage data to increase profit and efficiency, improve customer experience and build customer loyalty.".
- Data_monetization label "Data monetization".
- Data_monetization sameAs m.0h3qpl3.
- Data_monetization sameAs Q5227323.
- Data_monetization sameAs Q5227323.
- Data_monetization wasDerivedFrom Data_monetization?oldid=582910315.
- Data_monetization isPrimaryTopicOf Data_monetization.