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- Decoy_effect abstract "In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferability, it is completely dominated by (i.e., inferior to) one option and only partially dominated by the other. When the asymmetrically dominated option is present, a higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated option is absent. The asymmetrically dominated option is therefore a decoy serving to increase preference for the dominating option. The decoy effect is also an example of the violation of the independence of irrelevant alternatives axiom of decision theory.".
- Decoy_effect wikiPageExternalLink story.php?storyId=9585221.
- Decoy_effect wikiPageExternalLink AR2007040100973.html.
- Decoy_effect wikiPageID "3536648".
- Decoy_effect wikiPageRevisionID "590960254".
- Decoy_effect hasPhotoCollection Decoy_effect.
- Decoy_effect subject Category:Consumer_behaviour.
- Decoy_effect subject Category:Decision_theory.
- Decoy_effect subject Category:Economic_theories.
- Decoy_effect subject Category:Finance_theories.
- Decoy_effect subject Category:Marketing.
- Decoy_effect type Abstraction100002137.
- Decoy_effect type Cognition100023271.
- Decoy_effect type EconomicTheories.
- Decoy_effect type EconomicTheory105994935.
- Decoy_effect type Explanation105793000.
- Decoy_effect type FinanceTheories.
- Decoy_effect type HigherCognitiveProcess105770664.
- Decoy_effect type Process105701363.
- Decoy_effect type PsychologicalFeature100023100.
- Decoy_effect type Theory105989479.
- Decoy_effect type Thinking105770926.
- Decoy_effect comment "In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.".
- Decoy_effect label "Afleidingseffect".
- Decoy_effect label "Decoy effect".
- Decoy_effect label "Decoy-Effekt".
- Decoy_effect label "Effetto esca".
- Decoy_effect label "تأثير الشرك".
- Decoy_effect sameAs Decoy-Effekt.
- Decoy_effect sameAs Effetto_esca.
- Decoy_effect sameAs Afleidingseffect.
- Decoy_effect sameAs m.09k3cv.
- Decoy_effect sameAs Q205154.
- Decoy_effect sameAs Q205154.
- Decoy_effect sameAs Decoy_effect.
- Decoy_effect wasDerivedFrom Decoy_effect?oldid=590960254.
- Decoy_effect isPrimaryTopicOf Decoy_effect.