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- Digital_Place-based_Advertising_Association abstract "The Digital Place-based Advertising Association (DPAA) is a non-profit 501(c) trade association representing digital place-based networks, their suppliers and the advertising community involved in this media sector. Digital place-based networks offer video content on screens located in places where people have "dwell time," including shopping malls, bars, health clubs, doctor's offices, office lobbies and elevators, restaurants, taxi cabs, airports, airplanes, hotels, gas stations and other high-traffic venues.The DPAA's goal is to drive growth for the industry. The group was started in January 2007 as the Out-of-Home Video Advertising Bureau (OVAB), but changed its name to the Digital Place-based Advertising Association in 2010.DPAA hosts quarterly meetings for its members and an annual Digital Media Summit, a gathering of advertising agency executives, brand managers, networks and supplier partners devoted to discussing and debating the challenges and opportunities in the digital place-based media sector. The 2013 Video Everywhere summit drew 570 to the New York Hilton.At the 2013 Video Everywhere Summit, the DPAA announced results of its first-ever multi-network advertising campaign, developed for Ford.Barry Frey is president and chief executive officer of DPAA.François de Gaspé Beaubien, chairman and chief coaching officer of Zoom Media, is chairman of the DPAA board of directors.".
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- Digital_Place-based_Advertising_Association wikiPageExternalLink dp-aa.org.
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- Digital_Place-based_Advertising_Association subject Category:Advertising_organizations.
- Digital_Place-based_Advertising_Association subject Category:Articles_created_via_the_Article_Wizard.
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- Digital_Place-based_Advertising_Association comment "The Digital Place-based Advertising Association (DPAA) is a non-profit 501(c) trade association representing digital place-based networks, their suppliers and the advertising community involved in this media sector.".
- Digital_Place-based_Advertising_Association label "Digital Place-based Advertising Association".
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- Digital_Place-based_Advertising_Association depiction Barry_Frey_Photo.jpg.
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