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- Dry_Idea abstract "Dry Idea antiperspirant is part of the Dial Corporation's family of products.Formerly a Gillette Company brand, Dry Idea was sold to the Dial Corporation (a US division of the German consumer goods group Henkel [along with Soft & Dri and Right Guard]) in 2006 for $420 million as a condition set forth by anti-trust authorities for Procter & Gamble's $57 billion Gillette acquisition.Dry Idea antiperspirant deodorants, traditionally unisex, have been around for over three decades. Roll-ons (the first product introduced) – 1978 Aerosols and solids – 1985 Dry Idea for Men – 1988 (deleted by the early 90’s)In the 1980s, Dry Idea was known for its famous commercials starring various celebrities giving advice including the tag line "Never let them see you sweat". Some of these celebrities included NFL Coach Dan Reeves, fashion designer Donna Karan, Comedian Elayne Boosler and Miss America 1987 Kellye Cash. An additional commercial included non-celebrity, Miami resident Bob Ozer, who spoke of Dry Idea helping him avoid being "sopping wet" despite his car being recently stolen and work being tough.DRY IDEA PRODUCTS".
- Dry_Idea wikiPageExternalLink dryidea.com.
- Dry_Idea wikiPageID "25672072".
- Dry_Idea wikiPageRevisionID "567566177".
- Dry_Idea hasPhotoCollection Dry_Idea.
- Dry_Idea subject Category:1978_introductions.
- Dry_Idea subject Category:Dial_Corporation_brands.
- Dry_Idea type Abstraction100002137.
- Dry_Idea type DialCorporationBrands.
- Dry_Idea type LanguageUnit106284225.
- Dry_Idea type Name106333653.
- Dry_Idea type Part113809207.
- Dry_Idea type Relation100031921.
- Dry_Idea type TradeName106845599.
- Dry_Idea comment "Dry Idea antiperspirant is part of the Dial Corporation's family of products.Formerly a Gillette Company brand, Dry Idea was sold to the Dial Corporation (a US division of the German consumer goods group Henkel [along with Soft & Dri and Right Guard]) in 2006 for $420 million as a condition set forth by anti-trust authorities for Procter & Gamble's $57 billion Gillette acquisition.Dry Idea antiperspirant deodorants, traditionally unisex, have been around for over three decades.".
- Dry_Idea label "Dry Idea".
- Dry_Idea sameAs m.09v1258.
- Dry_Idea sameAs Q5309528.
- Dry_Idea sameAs Q5309528.
- Dry_Idea sameAs Dry_Idea.
- Dry_Idea wasDerivedFrom Dry_Idea?oldid=567566177.
- Dry_Idea isPrimaryTopicOf Dry_Idea.