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- Gerald_Zaltman abstract "Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.Zaltman's academic specialization is in innovation, social change, and the representation of thought, which is expressed in a variety of publications throughout his career.".
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- Gerald_Zaltman name "Zaltman, Gerald".
- Gerald_Zaltman shortDescription "American academic".
- Gerald_Zaltman description "American academic".
- Gerald_Zaltman description "American academic".
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- Gerald_Zaltman comment "Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently How Customers Think (2003) and Marketing Metaphoria (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State.".
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- Gerald_Zaltman name "Gerald Zaltman".
- Gerald_Zaltman name "Zaltman, Gerald".
- Gerald_Zaltman surname "Zaltman".