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- Harley_Owners_Group abbreviation "HOG".
- Harley_Owners_Group abstract "The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle. The HOG has also served to open new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering over one million strong, making it the largest factory-sponsored riding club in the world. The Harley-Davidson community was the prototype for the ethnographic term subculture of consumption, defined as "a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity."The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made. All of this is credited with turning flagging sales around, and allowing the Harley-Davidson company to grow again.".
- Harley_Owners_Group affiliation Harley-Davidson.
- Harley_Owners_Group formationYear "1983".
- Harley_Owners_Group membership "1,000,000+".
- Harley_Owners_Group thumbnail Harley_Owners_Group_-_San_Jose_Chapter.jpg?width=300.
- Harley_Owners_Group wikiPageExternalLink www.hog.com.
- Harley_Owners_Group wikiPageID "2895919".
- Harley_Owners_Group wikiPageRevisionID "602996936".
- Harley_Owners_Group abbreviation "HOG".
- Harley_Owners_Group affiliations Harley-Davidson.
- Harley_Owners_Group formation "1983".
- Harley_Owners_Group hasPhotoCollection Harley_Owners_Group.
- Harley_Owners_Group membership "1000000".
- Harley_Owners_Group name "Harley Owners Group".
- Harley_Owners_Group type "Company-sponsored club".
- Harley_Owners_Group subject Category:Harley-Davidson.
- Harley_Owners_Group subject Category:Motorcycle_owners'_groups.
- Harley_Owners_Group type Abstraction100002137.
- Harley_Owners_Group type Group100031264.
- Harley_Owners_Group type Organization108008335.
- Harley_Owners_Group type SocialGroup107950920.
- Harley_Owners_Group type YagoLegalActor.
- Harley_Owners_Group type YagoLegalActorGeo.
- Harley_Owners_Group type YagoPermanentlyLocatedEntity.
- Harley_Owners_Group type Agent.
- Harley_Owners_Group type Organisation.
- Harley_Owners_Group type Organization.
- Harley_Owners_Group type Agent.
- Harley_Owners_Group type SocialPerson.
- Harley_Owners_Group type Thing.
- Harley_Owners_Group comment "The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles. The HOG is "the grandaddy of all community-building efforts," serving to promote not just a consumer product, but a lifestyle.".
- Harley_Owners_Group label "Harley Owners Group".
- Harley_Owners_Group label "Harley Owners Group".
- Harley_Owners_Group label "Harley Owners Group".
- Harley_Owners_Group label "Harley Owners Group".
- Harley_Owners_Group sameAs Harley_Owners_Group.
- Harley_Owners_Group sameAs Harley_Owners_Group.
- Harley_Owners_Group sameAs Harley_Owners_Group.
- Harley_Owners_Group sameAs m.089vww.
- Harley_Owners_Group sameAs Q1442304.
- Harley_Owners_Group sameAs Q1442304.
- Harley_Owners_Group sameAs Harley_Owners_Group.
- Harley_Owners_Group wasDerivedFrom Harley_Owners_Group?oldid=602996936.
- Harley_Owners_Group depiction Harley_Owners_Group_-_San_Jose_Chapter.jpg.
- Harley_Owners_Group homepage www.hog.com.
- Harley_Owners_Group isPrimaryTopicOf Harley_Owners_Group.
- Harley_Owners_Group name "Harley Owners Group".