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- ISO_10668 abstract "In 2007 the International Organization for Standardization set up a task force to draft an International Standard on monetary brand valuation. After 3 years the ISO 10668 – Monetary Brand Valuation – was released in Autumn 2010. This sets out the principles which should be adopted when valuing any brand.ISO 10668 applies to brand valuations commissioned for all purposes, including:Accounting and financial reportingInsolvency and liquidationTax planning and complianceLitigation support and dispute resolutionCorporate finance and fundraisingLicensing and joint venture negotiationInternal management information and reportingStrategic planning and brand managementThe last of these applications include:Brand and marketing budget determinationBrand portfolio reviewBrand architecture analysisBrand extension planningUnder ISO 10668 the brand valuer must declare the purpose of the valuation as this affects the premise or basis of value, the valuation assumptions used and the ultimate valuation opinion, all of which need to be transparent to a user of the final brand valuation report.".
- ISO_10668 wikiPageID "33473549".
- ISO_10668 wikiPageRevisionID "605484154".
- ISO_10668 hasPhotoCollection ISO_10668.
- ISO_10668 subject Category:Brand_valuation.
- ISO_10668 subject Category:ISO_standards.
- ISO_10668 comment "In 2007 the International Organization for Standardization set up a task force to draft an International Standard on monetary brand valuation. After 3 years the ISO 10668 – Monetary Brand Valuation – was released in Autumn 2010.".
- ISO_10668 label "ISO 10668".
- ISO_10668 sameAs m.0h970jl.
- ISO_10668 sameAs Q3334329.
- ISO_10668 sameAs Q3334329.
- ISO_10668 wasDerivedFrom ISO_10668?oldid=605484154.
- ISO_10668 isPrimaryTopicOf ISO_10668.