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- Logit_analysis_in_marketing abstract "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need. The purpose of logit analysis is to quantify the potential sales of that product. It takes survey data on consumers' purchase intentions and converts it into actual purchase probabilities.Logit analysis defines the functional relationship between stated purchase intentions and preferences, and the actual probability of purchase. A preference regression is performed on the survey data. This is then modified with actual historical observations of purchase behavior. The resultant functional relationship defines purchase probability.This is the most useful of the purchase intention/rating translations because explicit measures of confidence level and statistical significance can be calculated. Other purchase intention/rating translations include the preference-rank translation and the intent scale translation.".
- Logit_analysis_in_marketing wikiPageID "265362".
- Logit_analysis_in_marketing wikiPageRevisionID "602632910".
- Logit_analysis_in_marketing hasPhotoCollection Logit_analysis_in_marketing.
- Logit_analysis_in_marketing subject Category:Categorical_data.
- Logit_analysis_in_marketing subject Category:Market_research.
- Logit_analysis_in_marketing subject Category:Marketing_analytics.
- Logit_analysis_in_marketing subject Category:Product_management.
- Logit_analysis_in_marketing type Abstraction100002137.
- Logit_analysis_in_marketing type CategoricalData.
- Logit_analysis_in_marketing type Cognition100023271.
- Logit_analysis_in_marketing type Datum105816622.
- Logit_analysis_in_marketing type Information105816287.
- Logit_analysis_in_marketing type PsychologicalFeature100023100.
- Logit_analysis_in_marketing comment "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need.".
- Logit_analysis_in_marketing label "Logit analysis in marketing".
- Logit_analysis_in_marketing sameAs m.01n9wq.
- Logit_analysis_in_marketing sameAs Q17117961.
- Logit_analysis_in_marketing sameAs Q17117961.
- Logit_analysis_in_marketing sameAs Logit_analysis_in_marketing.
- Logit_analysis_in_marketing wasDerivedFrom Logit_analysis_in_marketing?oldid=602632910.
- Logit_analysis_in_marketing isPrimaryTopicOf Logit_analysis_in_marketing.