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- Loss_aversion abstract "In economics and decision theory, loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful, psychologically, as gains.[citation needed] Loss aversion was first demonstrated by Amos Tversky and Daniel Kahneman.This leads to risk aversion when people evaluate an outcome comprising similar gains and losses; since people prefer avoiding losses to making gains.Loss aversion may also explain sunk cost effects.Loss aversion implies that one who loses $100 will lose more satisfaction than another person will gain satisfaction from a $100 windfall. In marketing, the use of trial periods and rebates tries to take advantage of the buyer's tendency to value the good more after he incorporates it in the status quo.Note that whether a transaction is framed as a loss or as a gain is very important to this calculation: would you rather get a $5 discount, or avoid a $5 surcharge? The same change in price framed differently has a significant effect on consumer behavior. Though traditional economists consider this "endowment effect" and all other effects of loss aversion to be completely irrational, that is why it is so important to the fields of marketing and behavioral finance. The effect of loss aversion in a marketing setting was demonstrated in a study of consumer reaction to price changes to insurance policies. The study found price increases had twice the effect on customer switching, compared to price decreases.".
- Loss_aversion thumbnail Daniel_KAHNEMAN.jpg?width=300.
- Loss_aversion wikiPageID "547827".
- Loss_aversion wikiPageRevisionID "601093588".
- Loss_aversion hasPhotoCollection Loss_aversion.
- Loss_aversion subject Category:Behavioral_finance.
- Loss_aversion subject Category:Cognitive_biases.
- Loss_aversion subject Category:Consumer_behaviour.
- Loss_aversion subject Category:Decision_theory.
- Loss_aversion subject Category:Economics_of_uncertainty.
- Loss_aversion subject Category:Prospect_theory.
- Loss_aversion type Abstraction100002137.
- Loss_aversion type Attitude106193203.
- Loss_aversion type Bias106201908.
- Loss_aversion type Cognition100023271.
- Loss_aversion type CognitiveBiases.
- Loss_aversion type Inclination106196584.
- Loss_aversion type Partiality106201136.
- Loss_aversion type PsychologicalFeature100023100.
- Loss_aversion comment "In economics and decision theory, loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains.".
- Loss_aversion label "Aversion à la perte".
- Loss_aversion label "Aversión a la pérdida".
- Loss_aversion label "Loss aversion".
- Loss_aversion label "Niechęć do straty".
- Loss_aversion label "Verlustaversion".
- Loss_aversion label "损失规避".
- Loss_aversion sameAs Verlustaversion.
- Loss_aversion sameAs Aversión_a_la_pérdida.
- Loss_aversion sameAs Aversion_à_la_perte.
- Loss_aversion sameAs Niechęć_do_straty.
- Loss_aversion sameAs m.02nvgr.
- Loss_aversion sameAs Q2874240.
- Loss_aversion sameAs Q2874240.
- Loss_aversion sameAs Loss_aversion.
- Loss_aversion wasDerivedFrom Loss_aversion?oldid=601093588.
- Loss_aversion depiction Daniel_KAHNEMAN.jpg.
- Loss_aversion isPrimaryTopicOf Loss_aversion.