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- Loyalty_Effect abstract "The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole. Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model.In 2001, Reichheld penned a sequel to the book called Loyalty Rules! and released a revised edition of the original work.".
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- Loyalty_Effect wikiPageID "3366843".
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- Loyalty_Effect subject Category:Business_books.
- Loyalty_Effect subject Category:Business_terms.
- Loyalty_Effect type Artifact100021939.
- Loyalty_Effect type Book106410904.
- Loyalty_Effect type BusinessBooks.
- Loyalty_Effect type Creation103129123.
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- Loyalty_Effect comment "The Loyalty Effect is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole.".
- Loyalty_Effect label "Loyalty Effect".
- Loyalty_Effect sameAs m.06gyk2d.
- Loyalty_Effect sameAs Q6694481.
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- Loyalty_Effect wasDerivedFrom Loyalty_Effect?oldid=600312193.
- Loyalty_Effect isPrimaryTopicOf Loyalty_Effect.