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- Media_strategy abstract "Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief. Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc. This concept has been used among proponents of entertainment-education programming where pro-social messages are embedded into dramatic episodic programs to change the audiences attitudes and behaviors in such areas as family planning, literacy, nutrition, smoking, etc.".
- Media_strategy wikiPageID "1101552".
- Media_strategy wikiPageRevisionID "555472194".
- Media_strategy hasPhotoCollection Media_strategy.
- Media_strategy incomplete "July 2008".
- Media_strategy unreferenced "June 2007".
- Media_strategy subject Category:Mass_media.
- Media_strategy type Abstraction100002137.
- Media_strategy type Act100030358.
- Media_strategy type Communication106252138.
- Media_strategy type Event100029378.
- Media_strategy type MassMedia.
- Media_strategy type Medium106261586.
- Media_strategy type PsychologicalFeature100023100.
- Media_strategy type Transmission106251781.
- Media_strategy type YagoPermanentlyLocatedEntity.
- Media_strategy comment "Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief.".
- Media_strategy label "Media strategy".
- Media_strategy sameAs m.0462l9.
- Media_strategy sameAs Q6805999.
- Media_strategy sameAs Q6805999.
- Media_strategy sameAs Media_strategy.
- Media_strategy wasDerivedFrom Media_strategy?oldid=555472194.
- Media_strategy isPrimaryTopicOf Media_strategy.