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- Mitchum abstract "Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It was widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007. All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".2014 Oxygen Odor ControlFor more than fifty years, Mitchum has offered products with the highest level of wetness-fighting active ingredient in the marketplace. Since 2014, the entire Mitchum™ product line also features patent pending Oxygen Odor Control Technology™ to fight odor before it even starts. The new and improved Mitchum formulation releases pure oxygen, a powerful odor fighter, across all formats including stick solid, roll on, and gel. Revolutionary Oxygen Odor Control Technology targets and destroys odor, neutralizing it all. Remaining true to its heritage of efficacy, Mitchum continues to offer the highest level of wetness-fighting active ingredient with 48-hour protection from wetness and odor. The patent pending formula releases pure oxygen throughout the day. When oxygen comes into contact with the bacteria that causes odor, it stops odor in its tracks. Mitchum is refreshing its identity with a brand new logo and improved packs that give consumers a better delivery and experience. Mitchum also optimized the fragrances of the new line to include the most popular scents from around the world. For women, Mitchum offers Powder Fresh, Pure Fresh, Shower Fresh, Flower Fresh and Unscented varieties. The men’s scents include Clean Control, Sport, Mountain Air, Ice Fresh and Unscented. KEY FEATURES/BENEFITS:• Revolutionary Oxygen Odor Control Technology™ Targets & Destroys Odor. Neutralizing it all.• Provides maximum wetness plus odor protection for up to 48 hours • The most powerful sweat plus odor control• Dermatologist-tested• Available under Men Mitchum and Women Mitchum• Offered in the US consumer favorite formats: Stick, Roll-On, Gel FRAGRANCES: Women’s stick solid, roll on and gel all available in: Powder Fresh, Pure Fresh, Shower Fresh, Flower Fresh, UnscentedMen’s stick solid, roll on and gel all available in: Clean Control, Sport, Mountain Air, Ice Fresh, Unscented".
- Mitchum wikiPageExternalLink www.mitchumman.com.
- Mitchum wikiPageID "3316275".
- Mitchum wikiPageRevisionID "605655287".
- Mitchum hasPhotoCollection Mitchum.
- Mitchum subject Category:Personal_care_brands.
- Mitchum subject Category:Revlon_brands.
- Mitchum type Abstraction100002137.
- Mitchum type LanguageUnit106284225.
- Mitchum type Name106333653.
- Mitchum type Part113809207.
- Mitchum type PersonalCareBrands.
- Mitchum type Relation100031921.
- Mitchum type RevlonBrands.
- Mitchum type TradeName106845599.
- Mitchum comment "Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It was widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007. All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%.".
- Mitchum label "Mitchum".
- Mitchum sameAs m.0958yb.
- Mitchum sameAs Q6881518.
- Mitchum sameAs Q6881518.
- Mitchum sameAs Mitchum.
- Mitchum wasDerivedFrom Mitchum?oldid=605655287.
- Mitchum isPrimaryTopicOf Mitchum.