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- Netnography abstract "Netnography is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The word “netnography” comes from “Inter[net]” and “ethnography” and was a process and term coined by Dr. Robert V. Kozinets. As a method, “netnography” can be faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews (Kozinets, 2009, del Fresno, 2011, del Fresno 2014). Netnography is similar to an ethnography in five ways: It is naturalistic It is immersive It is descriptive It is multi-method It is adaptableIt provides information on the symbolism, meaning, and consumption patterns of online consumer groups (Kozinets, 2010) or online communities consumption unrelated but online sociability based on the exchange of information (del Fresno, 2011). Netnography is focused on cultural, symbolic information insights.".
- Netnography wikiPageExternalLink ef-netnography-april09.
- Netnography wikiPageID "23687257".
- Netnography wikiPageRevisionID "598248958".
- Netnography hasPhotoCollection Netnography.
- Netnography subject Category:Ethnography.
- Netnography comment "Netnography is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. The word “netnography” comes from “Inter[net]” and “ethnography” and was a process and term coined by Dr. Robert V. Kozinets.".
- Netnography label "Netnografia".
- Netnography label "Netnografía".
- Netnography label "Netnography".
- Netnography sameAs Netnografía.
- Netnography sameAs Netnografia.
- Netnography sameAs m.06zll1j.
- Netnography sameAs Q3083754.
- Netnography sameAs Q3083754.
- Netnography wasDerivedFrom Netnography?oldid=598248958.
- Netnography isPrimaryTopicOf Netnography.