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- Nicholas_Samstag abstract "Nicholas Samstag (1904-1968) was an American publicist and author, and promotions director of TIME magazine from 1943 through 1960, after which time he opened his own business. In the 1955 book The Engineering of Consent, Edward Bernays defined public relations is as "the attempt, by information, persuasion, and adjustment, to engineer public support for an activity, cause, movement, or institution" (pp. 3–4), in short to construct a culture based on specific behavioral controls. A junior associate of Bernays at the time, Samstag contributed a chapter on "Strategy", ending it with these words: "It may be said that to take advantage of a man's credulity, to exploit his misapprehensions, to capitalize on his ignorance is morally reprehensible—and this may well be the case. [. . .] Where, then does the author of this chapter stand on these difficult and reproachful questions? I do not quite know—and I am neither contented nor arrogant in that unsatisfactory answer. But this should be said: a strategy is an instrument for winning." He closes by discussing warfare and business as synonymous, suggesting generals and bosses "must make terms with their own consciences. I cannot help them there" (p. 137).Samstag died of cancer in Manhattan on April 5, 1968 at 64 years of age. The TIME Magazine article marking his death read:A recognized, often flamboyant practitioner of his trade, Samstag wrote a number of successful books, including Bamboozled and The Uses of Ineptitude and, while running his own agency after 1960, took ads in Manhattan newspapers offering to teach anyone everything he knew about the advertising and promotion business—for a fee of $10,000. The day after Samstag's death, his fifth wife, Suzanne, 38, was found dead in her room at a Kennedy Airport hotel.".
- Nicholas_Samstag birthDate "1904".
- Nicholas_Samstag birthYear "1904".
- Nicholas_Samstag deathDate "1968".
- Nicholas_Samstag deathYear "1968".
- Nicholas_Samstag nationality United_States.
- Nicholas_Samstag wikiPageID "24703683".
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- Nicholas_Samstag dateOfBirth "1904".
- Nicholas_Samstag dateOfDeath "1968".
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- Nicholas_Samstag name "Samstag, Nicholas".
- Nicholas_Samstag shortDescription "American publicist".
- Nicholas_Samstag description "American publicist".
- Nicholas_Samstag description "American publicist".
- Nicholas_Samstag subject Category:1904_births.
- Nicholas_Samstag subject Category:1968_deaths.
- Nicholas_Samstag subject Category:American_public_relations_people.
- Nicholas_Samstag subject Category:Time_(magazine)_people.
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- Nicholas_Samstag comment "Nicholas Samstag (1904-1968) was an American publicist and author, and promotions director of TIME magazine from 1943 through 1960, after which time he opened his own business. In the 1955 book The Engineering of Consent, Edward Bernays defined public relations is as "the attempt, by information, persuasion, and adjustment, to engineer public support for an activity, cause, movement, or institution" (pp. 3–4), in short to construct a culture based on specific behavioral controls.".
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- Nicholas_Samstag givenName "Nicholas".
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- Nicholas_Samstag name "Nicholas Samstag".
- Nicholas_Samstag name "Samstag, Nicholas".
- Nicholas_Samstag surname "Samstag".