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- NoitulovE abstract "noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.noitulovE is the fifth television/cinema piece in the Good things come to those who wait series, and its premiere marked the end of a four-year hiatus. The advert and its associated campaign were a critical and financial success. It received over 30 awards from professional organisations in the advertising and television industries, and was the most-awarded commercial worldwide in 2006. The impact of the campaign was such that during a period in which the UK beer market experienced a substantial decline in revenue, Guinness reported that its year-on-year earnings within the region had noticeably increased. At the same time, Guinness achieved its highest-ever volume and value shares and became the market leader within the region. This was attributed in no small part to the positive reception of noitulovE.".
- NoitulovE wikiPageExternalLink guinness-digital-switch-over-advert.html.
- NoitulovE wikiPageExternalLink amv_gune339_050_qt.mov.
- NoitulovE wikiPageExternalLink www.guinness.com.
- NoitulovE wikiPageExternalLink 12646_vid_high.swf.
- NoitulovE wikiPageExternalLink advert.
- NoitulovE wikiPageID "14351961".
- NoitulovE wikiPageRevisionID "604881428".
- NoitulovE agency Abbott_Mead_Vickers_BBDO.
- NoitulovE budget "1.5E7".
- NoitulovE budget "1300000.0".
- NoitulovE caption "A frame from noitulovE".
- NoitulovE client Diageo.
- NoitulovE country "United Kingdom".
- NoitulovE director Daniel_Kleinman.
- NoitulovE followedBy "Fridge".
- NoitulovE hasPhotoCollection NoitulovE.
- NoitulovE language "English".
- NoitulovE music Cy_Coleman.
- NoitulovE music Dorothy_Fields.
- NoitulovE music Peter_Raeburn.
- NoitulovE name "noitulovE".
- NoitulovE precededBy "Mustang".
- NoitulovE producer "Johnnie Frankel".
- NoitulovE product Guinness.
- NoitulovE product Stout.
- NoitulovE productionCompany Daniel_Kleinman.
- NoitulovE released "2005-10-03".
- NoitulovE runtime "60.0".
- NoitulovE soundDesign Johnnie_Burn.
- NoitulovE title Cannes_Lions_International_Festival_of_Creativity.
- NoitulovE website www.guinness.com.
- NoitulovE years "2006".
- NoitulovE subject Category:2005_in_British_television.
- NoitulovE subject Category:2005_works.
- NoitulovE subject Category:British_television_commercials.
- NoitulovE subject Category:Guinness_advertising.
- NoitulovE subject Category:Television_commercials.
- NoitulovE subject Category:Winners_of_the_Cannes_Lions_International_Advertising_Festival_Film_Grand_Prix.
- NoitulovE type 2005Works.
- NoitulovE type Artifact100021939.
- NoitulovE type Creation103129123.
- NoitulovE type EndProduct103287178.
- NoitulovE type Object100002684.
- NoitulovE type Oeuvre103841417.
- NoitulovE type PhysicalEntity100001930.
- NoitulovE type Product104007894.
- NoitulovE type Whole100003553.
- NoitulovE comment "noitulovE ("Evolution" backwards) is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub.".
- NoitulovE label "NoitulovE".
- NoitulovE label "NoitulovE".
- NoitulovE label "NoitulovE".
- NoitulovE sameAs NoitulovE.
- NoitulovE sameAs m.03d1ck6.
- NoitulovE sameAs Q3017103.
- NoitulovE sameAs Q3017103.
- NoitulovE sameAs NoitulovE.
- NoitulovE wasDerivedFrom NoitulovE?oldid=604881428.
- NoitulovE homepage www.guinness.com.
- NoitulovE isPrimaryTopicOf NoitulovE.