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- Numeric_distribution abstract "Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product’s stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access. Balancing a firm’s efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.".
- Numeric_distribution wikiPageExternalLink www.themasb.org.
- Numeric_distribution wikiPageID "38498797".
- Numeric_distribution wikiPageRevisionID "538356687".
- Numeric_distribution hasPhotoCollection Numeric_distribution.
- Numeric_distribution subject Category:Marketing_terminology.
- Numeric_distribution comment "Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product’s stock-keeping units, or SKUs). It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market. Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets.".
- Numeric_distribution label "Numeric distribution".
- Numeric_distribution sameAs m.0r3w9nq.
- Numeric_distribution sameAs Q7069646.
- Numeric_distribution sameAs Q7069646.
- Numeric_distribution wasDerivedFrom Numeric_distribution?oldid=538356687.
- Numeric_distribution homepage www.themasb.org.
- Numeric_distribution isPrimaryTopicOf Numeric_distribution.