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- Outsert abstract "An outsert is a four page card wrapped around and attached to the outside of a magazine or other publication. Its purpose is to advertise a product (such as a subscription and/or free gift) and also to act as a flag for the publication to distinguish it from other titles on newsstand shelves. The outsert was first used on Running Magazine in the UK in 1981.[citation needed] The effect is to draw the attention of the browser to the magazine. Research shows the outsert increases sales of the publication[citation needed]. The best performing outserts use a single, bright colour to contrast with the magazine cover.An additional use of the term outsert is a multi-folded, instruction sheet applied to the outside of a bottle or carton of a pharmaceutical product. The instruction sheets are rather large and the font of the text is small so as to provide all mandated information about the proper use of and warnings about the product. The equipment that applies the outsert is called an outserter or outserting machine.".
- Outsert wikiPageExternalLink prodvideo.php?id=11&vidid=video1.
- Outsert wikiPageID "4545187".
- Outsert wikiPageRevisionID "564046295".
- Outsert hasPhotoCollection Outsert.
- Outsert subject Category:Advertising.
- Outsert subject Category:Magazines.
- Outsert type Artifact100021939.
- Outsert type Creation103129123.
- Outsert type Instrumentality103575240.
- Outsert type Magazine106595351.
- Outsert type Magazines.
- Outsert type Medium106254669.
- Outsert type Object100002684.
- Outsert type PhysicalEntity100001930.
- Outsert type Press106263369.
- Outsert type PrintMedia106263609.
- Outsert type Product104007894.
- Outsert type Publication106589574.
- Outsert type Whole100003553.
- Outsert type Work104599396.
- Outsert comment "An outsert is a four page card wrapped around and attached to the outside of a magazine or other publication. Its purpose is to advertise a product (such as a subscription and/or free gift) and also to act as a flag for the publication to distinguish it from other titles on newsstand shelves. The outsert was first used on Running Magazine in the UK in 1981.[citation needed] The effect is to draw the attention of the browser to the magazine.".
- Outsert label "Outsert".
- Outsert sameAs m.0c846w.
- Outsert sameAs Q7112931.
- Outsert sameAs Q7112931.
- Outsert sameAs Outsert.
- Outsert wasDerivedFrom Outsert?oldid=564046295.
- Outsert isPrimaryTopicOf Outsert.