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- Product_category_volume abstract "Product category volume (PCV) is the weighted measure of distribution based on store sales within the product category.Product category volume is a refinement of all commodity volume (ACV). It examines the share of the relevant product category sold by stores in which a given product has gained distribution.Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access. Balancing a firm’s efforts in “push” (building and maintaining reseller and distribution support) and “pull” (generating customer demand) is an ongoing strategic concern for marketers.".
- Product_category_volume wikiPageExternalLink www.themasb.org.
- Product_category_volume wikiPageID "22844614".
- Product_category_volume wikiPageRevisionID "560062220".
- Product_category_volume hasPhotoCollection Product_category_volume.
- Product_category_volume subject Category:Marketing.
- Product_category_volume subject Category:Marketing_terminology.
- Product_category_volume comment "Product category volume (PCV) is the weighted measure of distribution based on store sales within the product category.Product category volume is a refinement of all commodity volume (ACV). It examines the share of the relevant product category sold by stores in which a given product has gained distribution.Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets.".
- Product_category_volume label "Product category volume".
- Product_category_volume label "حجم مبيعات فئة المنتج".
- Product_category_volume sameAs m.06414wd.
- Product_category_volume sameAs Q7247748.
- Product_category_volume sameAs Q7247748.
- Product_category_volume wasDerivedFrom Product_category_volume?oldid=560062220.
- Product_category_volume homepage www.themasb.org.
- Product_category_volume isPrimaryTopicOf Product_category_volume.