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- Proximity_marketing abstract "Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.The location of a device may be determined by:A cellular phone being in a particular cell A Bluetooth or WiFi device being within range of a transmitter. An Internet enabled device with GPS enabling it to request localized content from Internet servers.A NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers.Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outside the local area. Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress. Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising.".
- Proximity_marketing wikiPageID "4573623".
- Proximity_marketing wikiPageRevisionID "586503799".
- Proximity_marketing hasPhotoCollection Proximity_marketing.
- Proximity_marketing subject Category:Bluetooth.
- Proximity_marketing subject Category:Mobile_technology.
- Proximity_marketing subject Category:Near_Field_Communications.
- Proximity_marketing subject Category:Neologisms.
- Proximity_marketing subject Category:Radio-frequency_identification.
- Proximity_marketing subject Category:Technology_in_society.
- Proximity_marketing subject Category:Types_of_marketing.
- Proximity_marketing type Abstraction100002137.
- Proximity_marketing type LanguageUnit106284225.
- Proximity_marketing type Neologism106294441.
- Proximity_marketing type Neologisms.
- Proximity_marketing type Part113809207.
- Proximity_marketing type Relation100031921.
- Proximity_marketing type Word106286395.
- Proximity_marketing comment "Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.".
- Proximity_marketing label "Bluecasting".
- Proximity_marketing label "Bluetooth-маркетинг".
- Proximity_marketing label "Marketing di prossimità".
- Proximity_marketing label "Marqueting bluetooth".
- Proximity_marketing label "Proximity marketing".
- Proximity_marketing sameAs Marqueting_bluetooth.
- Proximity_marketing sameAs Marketing_di_prossimità.
- Proximity_marketing sameAs Bluecasting.
- Proximity_marketing sameAs m.0c9kbq.
- Proximity_marketing sameAs Q368199.
- Proximity_marketing sameAs Q368199.
- Proximity_marketing sameAs Proximity_marketing.
- Proximity_marketing wasDerivedFrom Proximity_marketing?oldid=586503799.
- Proximity_marketing isPrimaryTopicOf Proximity_marketing.