Matches in DBpedia 2014 for { <http://dbpedia.org/resource/REAN> ?p ?o. }
Showing items 1 to 28 of
28
with 100 items per page.
- REAN abstract "This article is about the marketing term, REAN.REAN is a marketing acronym that was first coined by Xavier Blanc in 2006 while working for a Finnish digital marketing agency [1]. It is a simple yet powerful framework to plan ahead and/or analyze the often complex sequence of inter-related, multichannel, marketing activities that are needed to build & nurture a customer relationship. It stands for: R - Reach: the set of activities needed to raise prospects' attention for your brand, product or service E - Engage: the gradual, typically multi-channel, often recursive set of activities needed to engage the prospects you just won A - Activate: the activities needed for your prospects to take, eventually, the actions you wanted them to take N - Nurture: the activities needed to nurture the customer relationship you just managed to createIn large organizations, such activities are often performed in a very compartmentalized & fragmented way, leading to very substantial losses in both marketing effectiveness and cost efficiency. REAN is a useful tool to help fix such situations (finding broken links, duplications, message misalignment, etc.) or to plan ahead and align the activities of the different parts of a given organization.".
- REAN wikiPageExternalLink www.blackbeak.com.
- REAN wikiPageExternalLink measuring-online-engagement-re-visited-and-introducing-the-rean-model.
- REAN wikiPageExternalLink www.emetrics.org.
- REAN wikiPageExternalLink www.quru.fi.
- REAN wikiPageExternalLink www.satama.com.
- REAN wikiPageID "19729727".
- REAN wikiPageRevisionID "588246596".
- REAN hasPhotoCollection REAN.
- REAN subject Category:Marketing_techniques.
- REAN subject Category:Selling_techniques.
- REAN type Ability105616246.
- REAN type Abstraction100002137.
- REAN type Cognition100023271.
- REAN type Know-how105616786.
- REAN type MarketingTechniques.
- REAN type Method105660268.
- REAN type PsychologicalFeature100023100.
- REAN type SellingTechniques.
- REAN type Technique105665146.
- REAN comment "This article is about the marketing term, REAN.REAN is a marketing acronym that was first coined by Xavier Blanc in 2006 while working for a Finnish digital marketing agency [1]. It is a simple yet powerful framework to plan ahead and/or analyze the often complex sequence of inter-related, multichannel, marketing activities that are needed to build & nurture a customer relationship.".
- REAN label "REAN".
- REAN sameAs m.04n1303.
- REAN sameAs Q7276283.
- REAN sameAs Q7276283.
- REAN sameAs REAN.
- REAN wasDerivedFrom REAN?oldid=588246596.
- REAN isPrimaryTopicOf REAN.