Matches in DBpedia 2014 for { <http://dbpedia.org/resource/Referral_economy> ?p ?o. }
Showing items 1 to 20 of
20
with 100 items per page.
- Referral_economy abstract "In marketing, referral economy is the effect upon sales of consumers receiving a referral or recommendation from other consumers. It occurs on the world-wide web via niche blogs, social networking sites, and review sites where users recommend items to other users. Because these recommendations take place on the web, potential customers perceive that the referring users are genuine and the recommendation is non-commercial. Therefore the recommendation has a higher perceived value. Many advertising agencies have launched word-of-mouth marketing departments designed to create viral campaigns, via the web, or via "sneezing" campaigns. Sneezing is a neologism used to describe the attention grabbing behavior of agencies who go out to consumer environments and talk loudly about how great a brand or item is in order to be overheard. Sites such as Kaboodle aim to tap into the referral economy and drive purchase through users' personal recommendation.".
- Referral_economy wikiPageID "13001825".
- Referral_economy wikiPageRevisionID "532211263".
- Referral_economy hasPhotoCollection Referral_economy.
- Referral_economy subject Category:Neologisms.
- Referral_economy type Abstraction100002137.
- Referral_economy type LanguageUnit106284225.
- Referral_economy type Neologism106294441.
- Referral_economy type Neologisms.
- Referral_economy type Part113809207.
- Referral_economy type Relation100031921.
- Referral_economy type Word106286395.
- Referral_economy comment "In marketing, referral economy is the effect upon sales of consumers receiving a referral or recommendation from other consumers. It occurs on the world-wide web via niche blogs, social networking sites, and review sites where users recommend items to other users. Because these recommendations take place on the web, potential customers perceive that the referring users are genuine and the recommendation is non-commercial. Therefore the recommendation has a higher perceived value.".
- Referral_economy label "Referral economy".
- Referral_economy sameAs m.02z2wyn.
- Referral_economy sameAs Q7307179.
- Referral_economy sameAs Q7307179.
- Referral_economy sameAs Referral_economy.
- Referral_economy wasDerivedFrom Referral_economy?oldid=532211263.
- Referral_economy isPrimaryTopicOf Referral_economy.