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- Retention_rate abstract "The term "retention rate" is used in a variety of fields, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fields often results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer. "Retention rate is the ratio of the number of retained customers to the number at risk. In contractual situations, it makes sense to talk about the number of customers currently under contract and the percentage retained when the contract period runs out." This term should not be confused with growth (decline) in customer counts. Retention refers only to existing customers in contractual situations. "In non-contractual situations (such as catalog sales), it makes less sense to talk about the current number of customers, but instead to count the number of customers of a specified recency." In a survey of nearly 200 senior marketing managers, 63 percent responded that they found the "retention rate" metric very useful.".
- Retention_rate wikiPageID "961850".
- Retention_rate wikiPageRevisionID "577678015".
- Retention_rate hasPhotoCollection Retention_rate.
- Retention_rate subject Category:Financial_ratios.
- Retention_rate subject Category:Marketing_terminology.
- Retention_rate type Abstraction100002137.
- Retention_rate type FinancialRatios.
- Retention_rate type MagnitudeRelation113815152.
- Retention_rate type Ratio113819207.
- Retention_rate type Relation100031921.
- Retention_rate comment "The term "retention rate" is used in a variety of fields, including marketing, investing, education, in the workplace and in clinical trials. Maintaining retention in each of these fields often results in a positive outcome for the overall organization or school, or pharmacological study. In marketing, retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transactions) made by each customer.".
- Retention_rate label "Retention rate".
- Retention_rate sameAs m.03tpb7.
- Retention_rate sameAs Q7316676.
- Retention_rate sameAs Q7316676.
- Retention_rate sameAs Retention_rate.
- Retention_rate wasDerivedFrom Retention_rate?oldid=577678015.
- Retention_rate isPrimaryTopicOf Retention_rate.