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- Scientific_Advertising abstract "Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot"."The book also contains information on how to write advertising that sells: Salesmanship in print."A summary video of the book was built by multimediabooksonline.com and is launched on various other websites.".
- Scientific_Advertising wikiPageExternalLink www.scientific-advertising.co.uk.
- Scientific_Advertising wikiPageExternalLink ScientificAdvertising.pdf.
- Scientific_Advertising wikiPageExternalLink watch?v=X8zjzKZdUFQ.
- Scientific_Advertising wikiPageID "10472018".
- Scientific_Advertising wikiPageRevisionID "582305935".
- Scientific_Advertising hasPhotoCollection Scientific_Advertising.
- Scientific_Advertising subject Category:Non-fiction_books_about_advertising.
- Scientific_Advertising type AdvertisingBooks.
- Scientific_Advertising type Artifact100021939.
- Scientific_Advertising type Book106410904.
- Scientific_Advertising type Creation103129123.
- Scientific_Advertising type Object100002684.
- Scientific_Advertising type PhysicalEntity100001930.
- Scientific_Advertising type Product104007894.
- Scientific_Advertising type Publication106589574.
- Scientific_Advertising type Whole100003553.
- Scientific_Advertising type Work104599396.
- Scientific_Advertising comment "Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times.".
- Scientific_Advertising label "Scientific Advertising".
- Scientific_Advertising sameAs m.02qf3zp.
- Scientific_Advertising sameAs Q7433740.
- Scientific_Advertising sameAs Q7433740.
- Scientific_Advertising sameAs Scientific_Advertising.
- Scientific_Advertising wasDerivedFrom Scientific_Advertising?oldid=582305935.
- Scientific_Advertising isPrimaryTopicOf Scientific_Advertising.