Matches in DBpedia 2014 for { <http://dbpedia.org/resource/Selling_Blue_Elephants> ?p ?o. }
Showing items 1 to 66 of
66
with 100 items per page.
- Selling_Blue_Elephants abstract "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by Howard Moskowitz and Alex Gofman (Publisher: Wharton School Publishing 2007).The book outlines a new solution-oriented learning experience co-developed with Prof. Jerry (Yoram) Wind of Wharton School of Business - Rule Developing Experimentation (RDE).RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book describes best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, MasterCard and others. Filled with real-life stories, this book changes the way people think about selling to their present and future customers.The book was positively reviewed by Kirkus Reviews, Wharton Connect along with many others. Among distinguished people that endorsed the book are Prof. Stephen Kosslyn (Chair, Department of Psychology, Harvard University), Prof. Lawrence E. Marks (Professor of Epidemiology and Psychology, Director, John B. Pierce Laboratory, Yale University), Prof. Eugene Galanter (Director, Psychophysics Laboratory, Columbia University), Prof. Subrata Sen (Yale University), Prof. Vijay Mahajan (John P. Harbin Centennial Chair in Business, Marketing Department, The University of Texas at Austin), Iain Bitran (President, The International Society for Professional Innovation Management - ISPIM) and others.The book is currently under contracts to be translated and published in Germany, Italy, Spain (both full and digest), Japan, Indonesia, Taiwan (Chinese Traditional), China (Chinese Simplified), South Korea, Russia, Netherlands, Lebanon, Romania (both full and digest), Thailand, India, Lithuania and Vietnam.".
- Selling_Blue_Elephants country United_States.
- Selling_Blue_Elephants dcc "658.8 22".
- Selling_Blue_Elephants isbn "0-13-613668-0".
- Selling_Blue_Elephants language English_language.
- Selling_Blue_Elephants lcc "HF5415.153 .M68 2007".
- Selling_Blue_Elephants literaryGenre Marketing.
- Selling_Blue_Elephants mediaType Hardcover.
- Selling_Blue_Elephants numberOfPages "272".
- Selling_Blue_Elephants oclc "76786794".
- Selling_Blue_Elephants publisher Wharton_School_Publishing.
- Selling_Blue_Elephants wikiPageExternalLink www.Ideamap.net.
- Selling_Blue_Elephants wikiPageExternalLink www.MindGenomics.org.
- Selling_Blue_Elephants wikiPageExternalLink www.SellingBlueElephants.com.
- Selling_Blue_Elephants wikiPageExternalLink www.alexgofman.com.
- Selling_Blue_Elephants wikiPageExternalLink finance_display.jsp?vnu_content_id=1003554209.
- Selling_Blue_Elephants wikiPageExternalLink www.mji-designlab.com.
- Selling_Blue_Elephants wikiPageExternalLink About_us.html.
- Selling_Blue_Elephants wikiPageExternalLink connect_07_04.html.
- Selling_Blue_Elephants wikiPageID "11521387".
- Selling_Blue_Elephants wikiPageRevisionID "581220885".
- Selling_Blue_Elephants author www.alexgofman.com.
- Selling_Blue_Elephants author About_us.html.
- Selling_Blue_Elephants congress "HF5415.153 .M68 2007".
- Selling_Blue_Elephants country United_States.
- Selling_Blue_Elephants dewey "658.8".
- Selling_Blue_Elephants genre Marketing.
- Selling_Blue_Elephants hasPhotoCollection Selling_Blue_Elephants.
- Selling_Blue_Elephants isbn "0".
- Selling_Blue_Elephants language English_language.
- Selling_Blue_Elephants mediaType "Print".
- Selling_Blue_Elephants name "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them".
- Selling_Blue_Elephants oclc "76786794".
- Selling_Blue_Elephants pages "272".
- Selling_Blue_Elephants publisher Wharton_School_Publishing.
- Selling_Blue_Elephants releaseDate "2007-04-11".
- Selling_Blue_Elephants subject Category:2007_books.
- Selling_Blue_Elephants subject Category:Business_books.
- Selling_Blue_Elephants type 2007Books.
- Selling_Blue_Elephants type Artifact100021939.
- Selling_Blue_Elephants type Book106410904.
- Selling_Blue_Elephants type BusinessBooks.
- Selling_Blue_Elephants type Creation103129123.
- Selling_Blue_Elephants type Object100002684.
- Selling_Blue_Elephants type PhysicalEntity100001930.
- Selling_Blue_Elephants type Product104007894.
- Selling_Blue_Elephants type Publication106589574.
- Selling_Blue_Elephants type Whole100003553.
- Selling_Blue_Elephants type Work104599396.
- Selling_Blue_Elephants type Book.
- Selling_Blue_Elephants type Work.
- Selling_Blue_Elephants type WrittenWork.
- Selling_Blue_Elephants type Book.
- Selling_Blue_Elephants type Book.
- Selling_Blue_Elephants type CreativeWork.
- Selling_Blue_Elephants type Book_CW.
- Selling_Blue_Elephants type InformationEntity.
- Selling_Blue_Elephants comment "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by Howard Moskowitz and Alex Gofman (Publisher: Wharton School Publishing 2007).The book outlines a new solution-oriented learning experience co-developed with Prof.".
- Selling_Blue_Elephants label "Selling Blue Elephants".
- Selling_Blue_Elephants sameAs m.02rgpry.
- Selling_Blue_Elephants sameAs Q7448653.
- Selling_Blue_Elephants sameAs Q7448653.
- Selling_Blue_Elephants sameAs Selling_Blue_Elephants.
- Selling_Blue_Elephants wasDerivedFrom Selling_Blue_Elephants?oldid=581220885.
- Selling_Blue_Elephants isPrimaryTopicOf Selling_Blue_Elephants.
- Selling_Blue_Elephants name "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them".