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- Sethi_model abstract "The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way. Suresh Sethi published his paper "Deterministic and Stochastic Optimization of a Dynamic Advertising Model" in 1983. The Sethi model is a modification as well as a stochastic extension of the Vidale-Wolfe advertising model. The model and its competitive extensions have been used extensively in the literature. Moreover, some of these extensions have been also tested empirically.".
- Sethi_model wikiPageID "22087585".
- Sethi_model wikiPageRevisionID "514746223".
- Sethi_model hasPhotoCollection Sethi_model.
- Sethi_model subject Category:Advertising.
- Sethi_model subject Category:Mathematical_economics.
- Sethi_model subject Category:Optimal_control.
- Sethi_model subject Category:Stochastic_processes.
- Sethi_model type Abstraction100002137.
- Sethi_model type Cognition100023271.
- Sethi_model type Concept105835747.
- Sethi_model type Content105809192.
- Sethi_model type Hypothesis105888929.
- Sethi_model type Idea105833840.
- Sethi_model type Model105890249.
- Sethi_model type PsychologicalFeature100023100.
- Sethi_model type StochasticProcess113561896.
- Sethi_model type StochasticProcesses.
- Sethi_model comment "The Sethi model was developed by Suresh P. Sethi and describes the process of how sales evolve over time in response to advertising. The rate of change in sales depend on three effects: response to advertising that acts positively on the unsold portion of the market, the loss due to forgetting or possibly due to competitive factors that act negatively on the sold portion of the market, and a random effect that can go either way.".
- Sethi_model label "Sethi model".
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- Sethi_model sameAs Q7456650.
- Sethi_model sameAs Q7456650.
- Sethi_model sameAs Sethi_model.
- Sethi_model wasDerivedFrom Sethi_model?oldid=514746223.
- Sethi_model isPrimaryTopicOf Sethi_model.