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- Single-source_data abstract "Single-source data (also singlesource, single source) is the measurement of TV and other media/marketing exposure, and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection. The means by which these data are stored is known as a single-source database.In TV advertising measurement, single-source data are used to explore an individual’s loyalty and buying behavior in relation to advertising exposure within different windows of time – e.g. year, quarter, month, week. In this sense, single-source data is a compilation of (1) Home-scanned sales records and/or loyalty card purchases from retail or grocery stores and other commerce operations, (2) TV tune-in data from cable set top boxes or people meters (pushbutton or passive) or household tuning meters, and (3) Household demographic information.The value of single-source data lies in the fact that it is highly disaggregate across individuals and within time. Single-source data reveals differences among households’ exposure to a brand’s ads and their purchases of those brands within advertising fluctuations.".
- Single-source_data wikiPageExternalLink home.htm.
- Single-source_data wikiPageExternalLink Public.
- Single-source_data wikiPageExternalLink www.traglobal.com.
- Single-source_data wikiPageID "23607237".
- Single-source_data wikiPageRevisionID "562919548".
- Single-source_data hasPhotoCollection Single-source_data.
- Single-source_data subject Category:Broadcasting.
- Single-source_data subject Category:Television_advertising.
- Single-source_data subject Category:Television_technology.
- Single-source_data type Abstraction100002137.
- Single-source_data type Ad107248801.
- Single-source_data type Commercial107250034.
- Single-source_data type Communication100033020.
- Single-source_data type Message106598915.
- Single-source_data type Promotion107247071.
- Single-source_data type TelevisionCommercials.
- Single-source_data comment "Single-source data (also singlesource, single source) is the measurement of TV and other media/marketing exposure, and purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection.".
- Single-source_data label "Single-source data".
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- Single-source_data sameAs Q17105805.
- Single-source_data sameAs Q17105805.
- Single-source_data sameAs Single-source_data.
- Single-source_data wasDerivedFrom Single-source_data?oldid=562919548.
- Single-source_data isPrimaryTopicOf Single-source_data.