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- Source_credibility abstract "Source credibility is the believability of a communicator, as perceived by the recipient of the message. Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort. Psychologist Carl Hovland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University. They built upon the work of researchers in the first half of the 20th century who had developed a Source-Message-Channel-Receiver model of communication and, with Muzafer Sherif, developed this as part of their theories of persuasion and social judgement.There are different elements that may comprise a person's credibility but, according to source credibility theory, the two elements most commonly identified are perceived expertise, and trustworthiness of the source. Source credibility theory research also indicates that the ability to internalize the message is influenced by the potential impact the message has upon the receiver.Expertise or competence is simply the quality of having a specific range of skill, knowledge, or ability in a specified area. According to communications and speech specialists, Steven A. Beebe, professor of communications studies, and Susan J. Beebe, trustworthiness is characterized as the ability for people to believe a person to be honest.According to Dan Gillmor when becoming mediactive source credibility is a very important aspect. He suggests that users be skeptical; they should be on the lookout for fallacies, such as the two-side fallacy, and people who are paid to persuade. He also believes that people need to exercise judgment, the idea of assuming that everything is lying is just as much a problem as assuming that everything posted or published is the truth. Opening your mind is another important concept when considering source credibility. Most people are likely to consider a source credible if the content reflects ideas that the user also holds. Finally, Gillmor advises that people keep asking questions and follow up on sources to help realize their credibility.The area of source credibility is studied for practical applications in communications, marketing, law, and political science.".
- Source_credibility wikiPageID "22280378".
- Source_credibility wikiPageRevisionID "537647375".
- Source_credibility hasPhotoCollection Source_credibility.
- Source_credibility subject Category:Belief.
- Source_credibility subject Category:Communication.
- Source_credibility subject Category:Critical_thinking.
- Source_credibility comment "Source credibility is the believability of a communicator, as perceived by the recipient of the message. Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort. Psychologist Carl Hovland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University.".
- Source_credibility label "Source credibility".
- Source_credibility label "مصداقية المصدر".
- Source_credibility sameAs m.05q6q2d.
- Source_credibility sameAs Q7565144.
- Source_credibility sameAs Q7565144.
- Source_credibility wasDerivedFrom Source_credibility?oldid=537647375.
- Source_credibility isPrimaryTopicOf Source_credibility.