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• Store_brand abstract "Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. A Food Marketing Institute study found that store brands account for an average of 14.5 percent of sales with some stores projecting they will soon reach as high as 20 percent of all sales. Store branding is a mature industry; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice store brand equivalents of Dr Pepper and Mountain Dew, respectively.)Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand.[citation needed] The Fashion Institute of Technology publishes research on store branding and store positioning.In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain more expensive than generic brands sold at the store. (e.g. Pittsburgh-based Giant Eagle selling their store brands for less than national brands but more than Topco's Valu Time generic brand.) The "no-frills" grocery chains such as Aldi and Save-A-Lot primarily sell store brands to promote overall lower prices, compared to supermarket chains that sell several brands. Richelieu Foods, for example, is a private label company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand).Private branding means a large distribution channel member (usually a retailer) buys from a manufacturer in bulk and puts its own name on the product. This strategy is generally only practical when the retailer does very high volume of sales. The advantages to the retailer are:more freedom and flexibility in pricingmore control over product attributes and qualityhigher margins (or lower selling price)eliminates much of the manufacturer's promotional costsThe advantages to the manufacturer are:reduced promotional costsstability of sales volume (at least while the contract is operative)↑ ↑ ↑ ↑ 4.0 4.1".
• Store_brand thumbnail Wal-Hist_package.jpg?width=300.
• Store_brand wikiPageExternalLink 610896.
• Store_brand wikiPageExternalLink www.plma.com.
• Store_brand wikiPageExternalLink www.plmainternational.com.
• Store_brand wikiPageExternalLink www.plstorebrands.com.
• Store_brand wikiPageExternalLink www.privatelabelmanufacturers.com.au.
• Store_brand wikiPageExternalLink ?lang=1.
• Store_brand wikiPageID "876348".
• Store_brand wikiPageRevisionID "598819871".
• Store_brand hasPhotoCollection Store_brand.
• Store_brand subject Category:Brand_management.
• Store_brand subject Category:Marketing.
• Store_brand subject Category:Store_brands.
• Store_brand type Abstraction100002137.
• Store_brand type LanguageUnit106284225.
• Store_brand type Name106333653.
• Store_brand type Part113809207.
• Store_brand type Relation100031921.
• Store_brand type StoreBrands.
• Store_brand type TradeName106845599.
• Store_brand comment "Store brands are a line of products strategically branded by a retailer within a single brand identity. They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store.".
• Store_brand label "Handelsmarke".
• Store_brand label "Huismerk (product)".
• Store_brand label "Store brand".
• Store_brand label "ストアブランド".
• Store_brand sameAs Handelsmarke.
• Store_brand sameAs ストアブランド.
• Store_brand sameAs Huismerk_(product).
• Store_brand sameAs m.03kvzx.
• Store_brand sameAs Q3749157.
• Store_brand sameAs Q3749157.
• Store_brand sameAs Store_brand.
• Store_brand wasDerivedFrom Store_brand?oldid=598819871.
• Store_brand depiction Wal-Hist_package.jpg.
• Store_brand isPrimaryTopicOf Store_brand.