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- Surrogate_advertising abstract "Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category, for example music CD's or playing cards to hammer the brand name into the heads of consumers. The banned product (alcohol or cigarettes) may not be projected directly to consumers but rather masked under another product under the same brand name, so that whenever there is mention of that brand, people start associating it with its main product (the alcohol or cigarette). In India there is a large number of companies doing surrogate advertising, from Bacardi Blast music CD's, Bagpiper Club Soda to Officers Choice playing cards.The masking product i.e. the music CD's, or mineral water might not even be marketed in real, it is just a strategy used to generate top of the mind recall.".
- Surrogate_advertising wikiPageExternalLink index.php?option=com_content&view=article&id=3224:surrogate-advertising-in-india&catid=144:editorial&Itemid=175.
- Surrogate_advertising wikiPageExternalLink Banning%20Liquor-marketing.htm.
- Surrogate_advertising wikiPageExternalLink Commerce_Surrogate_Advertising.html.
- Surrogate_advertising wikiPageExternalLink Surrogate-Advertising.
- Surrogate_advertising wikiPageID "37070616".
- Surrogate_advertising wikiPageRevisionID "604100438".
- Surrogate_advertising hasPhotoCollection Surrogate_advertising.
- Surrogate_advertising subject Category:Advertising_techniques.
- Surrogate_advertising comment "Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the disguise of another product. This type of advertising uses a product of a fairly close category, as: club soda, mineral water in case of alcohol, or products of a completely different category, for example music CD's or playing cards to hammer the brand name into the heads of consumers.".
- Surrogate_advertising label "Surrogate advertising".
- Surrogate_advertising sameAs m.0n4bdtv.
- Surrogate_advertising sameAs Q7646874.
- Surrogate_advertising sameAs Q7646874.
- Surrogate_advertising wasDerivedFrom Surrogate_advertising?oldid=604100438.
- Surrogate_advertising isPrimaryTopicOf Surrogate_advertising.