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- Target_Group_Index abstract "TGI or (Target Group Index) is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year. In Britain, TGI collects information from a representative sample of around 25,000 adults annually, the data is released quarterly. The survey asks questions covering consumer attitudes, motivations, media habits and purchase behaviour. TGI is a single source survey meaning respondents have to fill out the entire questionnaire, covering all question areas. This means any TGI variable can be cross-analysed with another TGI variable to find compelling insights. TGI is used extensively by media owners, agencies and brand owners. In 2005, Enlightenment was established to provide insight and consultancy for brand owners.In 2008, Kantar Media created a commercial partnership with CultureMap to create a business version of TGI, Business Culture Index, an annual survey of company behaviours and attitudes for the UK's audience of SME businesses. In India, TGI is managed by IMRB International on behalf of Kantar Media.In 2010, Kantar Media began working with Kantar Worldpanel to create a new product, TGI Worldpanel, combining the consumer purchase data from Kantar Worldpanel with information on media consumption, leisure activities and attitudes collected via TGI. The first release of this data is anticipated to be released in the early part of 2011. TGI is a key operating company within Kantar Media, which in turn, is part of Kantar Group, WPP Group's insight, information and consultancy division.".
- Target_Group_Index foundationPlace BMRB_Ltd.
- Target_Group_Index foundingYear "1969".
- Target_Group_Index industry Market_research.
- Target_Group_Index location London.
- Target_Group_Index location United_Kingdom.
- Target_Group_Index wikiPageExternalLink www.enlightenment-uk.com.
- Target_Group_Index wikiPageExternalLink www.kantarmedia-tgigb.com.
- Target_Group_Index wikiPageExternalLink www.tgi.co.za.
- Target_Group_Index wikiPageExternalLink www.tgisurveys.com.
- Target_Group_Index wikiPageID "24296044".
- Target_Group_Index wikiPageRevisionID "516133191".
- Target_Group_Index companyName "Target Group Index".
- Target_Group_Index foundation "1969".
- Target_Group_Index hasPhotoCollection Target_Group_Index.
- Target_Group_Index industry Market_research.
- Target_Group_Index keyPeople "Richard Asquith, Richard Poustie, Geoff Wicken".
- Target_Group_Index location London.
- Target_Group_Index location United_Kingdom.
- Target_Group_Index subject Category:Companies_established_in_1969.
- Target_Group_Index subject Category:Marketing_research_companies_of_the_United_Kingdom.
- Target_Group_Index subject Category:Public_opinion_research_companies.
- Target_Group_Index type Abstraction100002137.
- Target_Group_Index type CompaniesEstablishedIn1969.
- Target_Group_Index type Company108058098.
- Target_Group_Index type Group100031264.
- Target_Group_Index type Institution108053576.
- Target_Group_Index type MarketingResearchCompaniesOfTheUnitedKingdom.
- Target_Group_Index type Organization108008335.
- Target_Group_Index type PublicOpinionResearchCompanies.
- Target_Group_Index type SocialGroup107950920.
- Target_Group_Index type YagoLegalActor.
- Target_Group_Index type YagoLegalActorGeo.
- Target_Group_Index type YagoPermanentlyLocatedEntity.
- Target_Group_Index type Agent.
- Target_Group_Index type Company.
- Target_Group_Index type Organisation.
- Target_Group_Index type Organization.
- Target_Group_Index type Agent.
- Target_Group_Index type SocialPerson.
- Target_Group_Index type Thing.
- Target_Group_Index comment "TGI or (Target Group Index) is the longest established single source marketing and media survey in Britain and was established by BMRB in 1969. TGI has since expanded into over 60 countries with over 700,000 people being interviewed every year. In Britain, TGI collects information from a representative sample of around 25,000 adults annually, the data is released quarterly. The survey asks questions covering consumer attitudes, motivations, media habits and purchase behaviour.".
- Target_Group_Index label "Target Group Index".
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- Target_Group_Index sameAs Q7685862.
- Target_Group_Index sameAs Q7685862.
- Target_Group_Index sameAs Target_Group_Index.
- Target_Group_Index wasDerivedFrom Target_Group_Index?oldid=516133191.
- Target_Group_Index isPrimaryTopicOf Target_Group_Index.
- Target_Group_Index name "Target Group Index".