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- The_Mechanical_Bride:_Folklore_of_Industrial_Man abstract "The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951) is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed.".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man author Marshall_McLuhan.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man language English_language.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man literaryGenre History.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man numberOfPages "157".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man publisher Vanguard_Press.
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- The_Mechanical_Bride:_Folklore_of_Industrial_Man wikiPageExternalLink z_philip-b-meggs-mech-bride.html.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man wikiPageID "24951007".
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- The_Mechanical_Bride:_Folklore_of_Industrial_Man author Marshall_McLuhan.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man country "United States".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man genre History.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man hasPhotoCollection The_Mechanical_Bride:_Folklore_of_Industrial_Man.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man language English_language.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man mediaType "Print".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man name "The Mechanical Bride: Folklore of Industrial Man".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man pages "157".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man place "New York".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man publisher Vanguard_Press.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man releaseDate "1951".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man subject Category:Anthropology.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man subject Category:Vanguard_Press_books.
- The_Mechanical_Bride:_Folklore_of_Industrial_Man subject Category:Works_by_Marshall_McLuhan.
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- The_Mechanical_Bride:_Folklore_of_Industrial_Man comment "The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951) is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book.".
- The_Mechanical_Bride:_Folklore_of_Industrial_Man label "The Mechanical Bride: Folklore of Industrial Man".
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- The_Mechanical_Bride:_Folklore_of_Industrial_Man name "The Mechanical Bride: Folklore of Industrial Man".