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- Understanding_Media:_The_Extensions_of_Man abstract "Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a pioneering study in media theory. McLuhan proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role not by the content delivered through it, but by the characteristics of the medium.McLuhan pointed to the light bulb as an example. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence."More controversially, he postulated that content had little effect on society — in other words, it did not matter if television broadcasts children's shows or violent programming, to illustrate one example — the effect of television on society would be identical. He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it.The book is the source of the well-known phrase "The medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists.".
- Understanding_Media:_The_Extensions_of_Man author Marshall_McLuhan.
- Understanding_Media:_The_Extensions_of_Man isbn "81-14-67535-7".
- Understanding_Media:_The_Extensions_of_Man mediaType Printing.
- Understanding_Media:_The_Extensions_of_Man nonFictionSubject Media_studies.
- Understanding_Media:_The_Extensions_of_Man numberOfPages "318".
- Understanding_Media:_The_Extensions_of_Man wikiPageExternalLink books?id=EoZpPkMLhSUC.
- Understanding_Media:_The_Extensions_of_Man wikiPageExternalLink books?id=R2bqSaC5TlkC.
- Understanding_Media:_The_Extensions_of_Man wikiPageExternalLink www.marshallmcluhan.com.
- Understanding_Media:_The_Extensions_of_Man wikiPageExternalLink tftindex.html.
- Understanding_Media:_The_Extensions_of_Man wikiPageID "852896".
- Understanding_Media:_The_Extensions_of_Man wikiPageRevisionID "606117630".
- Understanding_Media:_The_Extensions_of_Man author Marshall_McLuhan.
- Understanding_Media:_The_Extensions_of_Man caption "1967".
- Understanding_Media:_The_Extensions_of_Man country "Canada".
- Understanding_Media:_The_Extensions_of_Man hasPhotoCollection Understanding_Media:_The_Extensions_of_Man.
- Understanding_Media:_The_Extensions_of_Man isbn "81".
- Understanding_Media:_The_Extensions_of_Man language "English".
- Understanding_Media:_The_Extensions_of_Man mediaType "Print".
- Understanding_Media:_The_Extensions_of_Man name "Understanding Media: The Extensions of Man".
- Understanding_Media:_The_Extensions_of_Man pages "318".
- Understanding_Media:_The_Extensions_of_Man published "1964".
- Understanding_Media:_The_Extensions_of_Man subject Media_studies.
- Understanding_Media:_The_Extensions_of_Man subject Category:1964_books.
- Understanding_Media:_The_Extensions_of_Man subject Category:Books_about_the_media.
- Understanding_Media:_The_Extensions_of_Man subject Category:Cultural_studies_books.
- Understanding_Media:_The_Extensions_of_Man subject Category:Works_by_Marshall_McLuhan.
- Understanding_Media:_The_Extensions_of_Man type Book.
- Understanding_Media:_The_Extensions_of_Man type Work.
- Understanding_Media:_The_Extensions_of_Man type WrittenWork.
- Understanding_Media:_The_Extensions_of_Man type Book.
- Understanding_Media:_The_Extensions_of_Man type Book.
- Understanding_Media:_The_Extensions_of_Man type CreativeWork.
- Understanding_Media:_The_Extensions_of_Man type InformationEntity.
- Understanding_Media:_The_Extensions_of_Man comment "Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, a pioneering study in media theory. McLuhan proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role not by the content delivered through it, but by the characteristics of the medium.McLuhan pointed to the light bulb as an example.".
- Understanding_Media:_The_Extensions_of_Man label "Gli strumenti del comunicare".
- Understanding_Media:_The_Extensions_of_Man label "Pour comprendre les médias".
- Understanding_Media:_The_Extensions_of_Man label "Understanding Media".
- Understanding_Media:_The_Extensions_of_Man label "Understanding Media: The Extensions of Man".
- Understanding_Media:_The_Extensions_of_Man label "Понимание Медиа".
- Understanding_Media:_The_Extensions_of_Man sameAs Understanding_Media.
- Understanding_Media:_The_Extensions_of_Man sameAs Pour_comprendre_les_médias.
- Understanding_Media:_The_Extensions_of_Man sameAs Gli_strumenti_del_comunicare.
- Understanding_Media:_The_Extensions_of_Man sameAs m.03h9ct.
- Understanding_Media:_The_Extensions_of_Man sameAs Q363912.
- Understanding_Media:_The_Extensions_of_Man sameAs Q363912.
- Understanding_Media:_The_Extensions_of_Man wasDerivedFrom Understanding_Media:_The_Extensions_of_Man?oldid=606117630.
- Understanding_Media:_The_Extensions_of_Man homepage www.marshallmcluhan.com.
- Understanding_Media:_The_Extensions_of_Man isPrimaryTopicOf Understanding_Media:_The_Extensions_of_Man.
- Understanding_Media:_The_Extensions_of_Man name "Understanding Media: The Extensions of Man".