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- VisibleWorld abstract "Visible World is a New York media company. Founded in 2000, it was the first provider of nation-wide addressable TV advertising technology. As of 2011, the company deployed technology that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World provided access to more than 3 million homes with household level addressability.Household targeting means that even though two neighbors are watching the same TV channel at the same time, they might watch two different ads from the same company but with the information that’s relevant to them.As digital technology and mobile and wireless devices emerge and proliferate, Visible World has helped TV keep pace as the most relevant medium. Visible World has developed a suite of services that enables advertisers, advertising agencies and media companies to deliver addressable, interactive, and measurable ads. The company’s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement.Visible World’s products include Connect. This delivers household addressability as an advanced television advertising solution that enables marketers to segment their television audiences and target relevant ads to specific households. This advanced advertising capability combines the targeting and precision of direct or digital marketing with the broad reach and engaging power of television.Additionally, Visible World provides Conductor. This automates the process of targeting, customizing commercials, and trafficking and delivering messages for local television campaigns. With this flexibility, marketing campaigns are more efficient and messages are more effective. Consisting of four main modules that fit into any campaign workflow, Conductor simplifies the process of delivering relevant ads to the right segments on local television.Visible World has been a part of transforming television advertising as the first company to build powerful technology and platforms with anonymous data from third-parties such as Acxiom, Nielsen, Experian, and Polk, including demographics like income or education, so advertisers can build a tailored audience to reach with specific messages. Visible World Investors include: Comcast Interactive Capital, Reuters Venture Capital, Time Warner, and WPP Group. Visible World has deployed household addressability across Cablevision’s entire footprint.Visible World's advancements were cited in an interview with Rick Mathieson and Seth Haberman August, 15, 2011 Visible World on-going advancements were highlighted in an interview with Multichannel News July 28, 2011Visible World was featured in an interview with Strategy Magazine July 2011Visible World was featured in The Wall Street Journal TV's Next Wave: Tuning Into You article, March 07, 2011 Visible World technology was highlighted in an AdWeek article August 21, 2009".
- VisibleWorld foundingYear "2000".
- VisibleWorld industry Software.
- VisibleWorld industry Media_and_Advertising.
- VisibleWorld keyPerson Seth_Haberman.
- VisibleWorld keyPerson Bill_Katz.
- VisibleWorld location New_York_City.
- VisibleWorld location United_States.
- VisibleWorld numberOfEmployees "50".
- VisibleWorld wikiPageExternalLink 140740.
- VisibleWorld wikiPageExternalLink qa-visible-world-ceo-seth-haberman-pt-2-targeting-tv-spots-zip-code-to-household.html.
- VisibleWorld wikiPageExternalLink SB10001424052748704288304576171251689944350.html.
- VisibleWorld wikiPageExternalLink addressable-advertising-the-census-revolution.
- VisibleWorld wikiPageExternalLink visible-world-data-play-100166.
- VisibleWorld wikiPageExternalLink 471625-Visible_World_Upgrades_To_Deliver_Targeted_Ads_In_HD.php.
- VisibleWorld wikiPageExternalLink www.visibleworld.com.
- VisibleWorld wikiPageExternalLink Conductor.
- VisibleWorld wikiPageExternalLink About.
- VisibleWorld wikiPageID "6987358".
- VisibleWorld wikiPageRevisionID "512491289".
- VisibleWorld companyName "Visible World".
- VisibleWorld companyType "Private".
- VisibleWorld foundation "2000".
- VisibleWorld hasPhotoCollection VisibleWorld.
- VisibleWorld homepage www.visibleworld.com.
- VisibleWorld industry Software.
- VisibleWorld industry Media_and_Advertising.
- VisibleWorld keyPeople "Bill Katz, Executive".
- VisibleWorld keyPeople "Seth Haberman, Founder and CEO".
- VisibleWorld location New_York_City.
- VisibleWorld location United_States.
- VisibleWorld numEmployees "50".
- VisibleWorld wordnet_type synset-company-noun-1.
- VisibleWorld subject Category:Advertising_agencies_of_the_United_States.
- VisibleWorld subject Category:Companies_based_in_New_York_City.
- VisibleWorld type Abstraction100002137.
- VisibleWorld type AdvertisingAgenciesOfTheUnitedStates.
- VisibleWorld type AdvertisingAgency108353912.
- VisibleWorld type Agency108057206.
- VisibleWorld type Business108061042.
- VisibleWorld type CompaniesBasedInNewYorkCity.
- VisibleWorld type Company108058098.
- VisibleWorld type Enterprise108056231.
- VisibleWorld type Group100031264.
- VisibleWorld type Institution108053576.
- VisibleWorld type Organization108008335.
- VisibleWorld type SocialGroup107950920.
- VisibleWorld type YagoLegalActor.
- VisibleWorld type YagoLegalActorGeo.
- VisibleWorld type YagoPermanentlyLocatedEntity.
- VisibleWorld type Agent.
- VisibleWorld type Company.
- VisibleWorld type Organisation.
- VisibleWorld type Organization.
- VisibleWorld type Agent.
- VisibleWorld type SocialPerson.
- VisibleWorld type Thing.
- VisibleWorld comment "Visible World is a New York media company. Founded in 2000, it was the first provider of nation-wide addressable TV advertising technology. As of 2011, the company deployed technology that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology.".
- VisibleWorld label "VisibleWorld".
- VisibleWorld sameAs m.0g_1jm.
- VisibleWorld sameAs Q7936083.
- VisibleWorld sameAs Q7936083.
- VisibleWorld sameAs VisibleWorld.
- VisibleWorld wasDerivedFrom VisibleWorld?oldid=512491289.
- VisibleWorld homepage www.visibleworld.com.
- VisibleWorld isPrimaryTopicOf VisibleWorld.
- VisibleWorld name "Visible World".