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- Visual_brand_language abstract "Visual brand language is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the brand and the consumer. Visual brand language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied uniquely and creatively in all forms of brand communications to both employees and customers. Successful Visual Brand Language creates a memorable experience for the consumer, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that can be leveraged by an executive team to showcase their brand's unique personality.For example, as shown, a Starbucks constant, main design ingredient was black and white icons. The icons represent elements of the "alphabet". Each year, the promotional campaigns would use the same icons but the color palette and the featured icons would change. Another distinguishing iconic design element is the BMW 'split grill' continually employed to represent the brand. While the grill size and design details evolve over time, the underlying idea is constant and memorable. The use of color is also a powerful associative element for consistent imagery, as exemplified by the comprehensive application of orange by The Home Depot across all its brand materials.".
- Visual_brand_language thumbnail Starbucks_visual_brand_lang.jpg?width=300.
- Visual_brand_language wikiPageID "12532512".
- Visual_brand_language wikiPageRevisionID "593996907".
- Visual_brand_language hasPhotoCollection Visual_brand_language.
- Visual_brand_language subject Category:Branding_companies.
- Visual_brand_language subject Category:Branding_terminology.
- Visual_brand_language subject Category:Product_management.
- Visual_brand_language type Abstraction100002137.
- Visual_brand_language type BrandingCompanies.
- Visual_brand_language type Company108058098.
- Visual_brand_language type Group100031264.
- Visual_brand_language type Institution108053576.
- Visual_brand_language type Organization108008335.
- Visual_brand_language type SocialGroup107950920.
- Visual_brand_language type YagoLegalActor.
- Visual_brand_language type YagoLegalActorGeo.
- Visual_brand_language type YagoPermanentlyLocatedEntity.
- Visual_brand_language comment "Visual brand language is branding terminology for a unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style. This "alphabet", properly designed, results in an emotional connection between the brand and the consumer.".
- Visual_brand_language label "Lenguaje visual de marca".
- Visual_brand_language label "Visual brand language".
- Visual_brand_language sameAs Lenguaje_visual_de_marca.
- Visual_brand_language sameAs m.02wbvrp.
- Visual_brand_language sameAs Q7936586.
- Visual_brand_language sameAs Q7936586.
- Visual_brand_language sameAs Visual_brand_language.
- Visual_brand_language wasDerivedFrom Visual_brand_language?oldid=593996907.
- Visual_brand_language depiction Starbucks_visual_brand_lang.jpg.
- Visual_brand_language isPrimaryTopicOf Visual_brand_language.
