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- Volume_projections abstract "Volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product, and how often they’ll make repeat purchases, marketers can establish the basis for such projections. . . . Projections from customer surveys are especially useful in the early stages of product development and in setting the timing for product launch. Through such projections, customer response can be estimated without the expense of a full product launch. In a survey of nearly 200 senior marketing managers, 56 percent responded that they found volume projections very useful.".
- Volume_projections wikiPageExternalLink Talk:Volume.
- Volume_projections wikiPageID "35684014".
- Volume_projections wikiPageRevisionID "507588134".
- Volume_projections date "2012-05-01".
- Volume_projections hasPhotoCollection Volume_projections.
- Volume_projections source "Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein . Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.".
- Volume_projections sourcepath "http://en.wikipedia.org/wiki/Talk:Volume projections".
- Volume_projections subject Category:Marketing.
- Volume_projections comment "Volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product, and how often they’ll make repeat purchases, marketers can establish the basis for such projections. . . . Projections from customer surveys are especially useful in the early stages of product development and in setting the timing for product launch.".
- Volume_projections label "Volume projections".
- Volume_projections sameAs m.0hhw09c.
- Volume_projections sameAs Q7940899.
- Volume_projections sameAs Q7940899.
- Volume_projections wasDerivedFrom Volume_projections?oldid=507588134.
- Volume_projections isPrimaryTopicOf Volume_projections.