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- WWE_Brand_Extension abstract "WWE, formerly the World Wrestling Federation (WWF; 1979–2002) and World Wrestling Entertainment (born 2002) promoted its core business of professional wrestling through two "brands" (that were intended to operate on television as scripted independent branches of the company) named after their two major television shows Raw and SmackDown. Upon the completion of the Monday Night Wars in 2001, a rivalry between promotions: World Championship Wrestling (WCW) and the WWE, the latter company emerged victorious. This eventually led to the WWE acquiring all assets of WCW and Extreme Championship Wrestling (ECW; the third largest promotion in the United States during this point in time) through separate buyouts that included the employees (on and off-air talent) from both companies.With the acquisition of new talent, the WWE's already large roster was doubled in size. In order to allow equal opportunity to all roster members, the company endorsed a brand extension to have the WWE represented and promoted with two "brands" named after the promotion's two primary television programs: Raw and SmackDown.The extension officially started on March 25, 2002 with a draft on Raw. On June 13, 2006, after a reunion PPV and video releases, WWE announced an addition to its prime time programming with ECW on Sci-Fi. The new ECW served as a third brand, and a revival of the original ECW promotion. Both instances of the brand extensions required that representatives of each brand draft "superstars" (terminology used by the company to refer to its contracted personnel) onto each brand in a draft lottery.On the August 29, 2011 episode of Raw, WWE chief operating officer Triple H announced that Raw would also feature SmackDown stars on a full-time basis. A similar announcement regarding Raw wrestlers on SmackDown was made later that week. Since the establishment of the "supershow" format, all televised events and house show cards have featured the entire WWE roster, thus effectively dissolving the brand extension. As a result, the yearly draft (which had taken place since 2004) was also discontinued. WWE explained that their decision to end the brand extension was due to wanting their content to flow across TV and online platforms.".
- WWE_Brand_Extension thumbnail Therockaswwfchampion.jpg?width=300.
- WWE_Brand_Extension wikiPageID "3366978".
- WWE_Brand_Extension wikiPageRevisionID "606663386".
- WWE_Brand_Extension hasPhotoCollection WWE_Brand_Extension.
- WWE_Brand_Extension subject Category:Extreme_Championship_Wrestling.
- WWE_Brand_Extension subject Category:WWE_Draft.
- WWE_Brand_Extension subject Category:WWE_Raw.
- WWE_Brand_Extension subject Category:WWE_SmackDown.
- WWE_Brand_Extension type Agent.
- WWE_Brand_Extension type Person.
- WWE_Brand_Extension type Person.
- WWE_Brand_Extension type Q215627.
- WWE_Brand_Extension type Q5.
- WWE_Brand_Extension type Agent.
- WWE_Brand_Extension type NaturalPerson.
- WWE_Brand_Extension type Thing.
- WWE_Brand_Extension type Person.
- WWE_Brand_Extension comment "WWE, formerly the World Wrestling Federation (WWF; 1979–2002) and World Wrestling Entertainment (born 2002) promoted its core business of professional wrestling through two "brands" (that were intended to operate on television as scripted independent branches of the company) named after their two major television shows Raw and SmackDown.".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "WWE Brand Extension".
- WWE_Brand_Extension label "Деление брендов WWE".
- WWE_Brand_Extension sameAs WWE_Brand_Extension.
- WWE_Brand_Extension sameAs WWE_Brand_Extension.
- WWE_Brand_Extension sameAs WWE_Brand_Extension.
- WWE_Brand_Extension sameAs WWE_Brand_Extension.
- WWE_Brand_Extension sameAs WWE_Brand_Extension.
- WWE_Brand_Extension sameAs m.097y50.
- WWE_Brand_Extension sameAs Q35587.
- WWE_Brand_Extension sameAs Q35587.
- WWE_Brand_Extension wasDerivedFrom WWE_Brand_Extension?oldid=606663386.
- WWE_Brand_Extension depiction Therockaswwfchampion.jpg.
- WWE_Brand_Extension isPrimaryTopicOf WWE_Brand_Extension.
