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• Williams_Murray_Hamm abstract "Williams Murray Hamm is a branding and communications consultancy based in Clerkenwell, London, United Kingdom. It employs approximately 20 people. In 2002 and from 2004 to 2008, the business was ranked first for branding and packaging in Design Week’s annual survey. In 2012 it was ranked No3. Established in 1996, the company, originally known as Williams Murray Banks, was set up by Richard Williams, founder and former managing director of Design Bridge, Richard Murray formerly planning director of Coley Porter Bell and creative director Justin Banks. Banks left the business in 1997 and continues to work as a freelance designer. His role was taken by Garrick Hamm formerly of Tutssel Lambie-Nairn and Michael Peters & Partners.Initially, the business was best known for its work in consumer packaged goods (CPG). The company's "Wild Brew" redesign for Interbrew was the first design ever to win both a DBA Design Effectiveness Award and a Silver at D&AD in 2001. Its "Big Food" work for Hovis, in the same year, added £86M to the company's profits, making Hovis the fastest growing grocery brand in the UK, and winning WMH its first DBA Design Effectiveness Grand Prix Award.Further work included McVitie's Jaffa Cakes, GSK's Horlicks and Sainsbury's SO organics and Basics. These brands enjoyed considerable growth in sales and added to WMH's creative and design effectiveness awards. WMH's Clipper Teas redesign won the company its second DBA Design Effectiveness Grand Prix Award in 2004.In 2002 WMH was the only design agency to feature in the Financial Times Top 50 Creative Business League and in 2003 it was invited by the then D&AD President to give a President's Lecture to an audience at the V&A. The company sold T-shirts and commemorative mugs at the event. In the same year, the company was profiled on the CNN programme 20/20 Design.[citation needed]2002 saw the first publication of WMH's first book The Little Book of Don'ts in Brand Design.In 2006 WMH’s founders sold the company to Loewy Group, a business that was acquired by Writtle Holdings Group in 2011.AttitudeWMH became known for its firm beliefs about how small firms should be seen. It refuses to free pitch - insisting that it is paid properly for creative work.The CBI refused to allow WMH to distribute flyers about its success with Hovis, at a talk about how well the brand had sold. In retaliation WMH dressed up a member of staff in a sandwich board, smothered in Hovis packaging and paraded them outside Centrepoint where the conference was talking place. New business stunts were a regular part of the firm's activity. An Elton John lookalike was planned to sit in Britvic's reception to attract the attention of a brand manager. Unfortunately, the imposter suffered 'flu that day and never made it to Chelmsford.In an effort to win the McVitie's Jaffa Cakes project, a student was paid to parade outside McVitie's offices with a placard 'Jaffa Cakes Needs WMH'. Whilst the work was won, the marketing team claimed not to have been in the office that day. 'Jaffagate' was a self generated campaign to save the firm's designs from new McVities management. The company resigned its membership of the DBA and Richard Williams stepped down from the board of the DBA over the awarding of the Grand Prix Award to BR&Me's Foster's packaging in 2006. WMH's view was that it devalued the awards and the company has never entered them again.Richard MurrayRichard Murray died on 11 March 2010 from skin cancer. He had been diagnosed two years earlier, had taken a sabbatical and returned to work. During this time, the three partners wrote and launched their 'Seemed Like a Good Idea at the Time' hardback book. It was made up of a series of interviews where they discussed their favourite projects. Illustrated with initial sketches through to the final design, the edition was limited to 200 copies. Guy LambertIn 2012, Guy Lambert, former planning director at ‘Branded’ and ex global planning director at WPP Team Vodafone joined as WMH’s planning director in Richard Murray’s role. Working at Branded he had helped create the Dixons Retail Group after care brand ‘Knowhow’, for which WMH had subsequently created the identity and in store campaign work. Lambert has been instrumental in creating WMH’s Branding Inside-Out theme. It follows the idea that product and packaging lie at the heart of a brand and that communications should derive from the same source, rather than being unrelated. Increasingly CPG firms will buy communications from the same source that created the packaging.The business, whilst still well known for its packaging skills has broadened its scope into brand communications and is in demand to create brand films and marketing campaigns for its clients, many of whom choose not to spend their money on traditional advertising.Williams and HammBoth Richard Williams and Garrick Hamm remain in the company on a full-time basis. Richard Williams sat on the executive of the Design Council and represented it on the judging panel of the Prince Philip Designers Award. He's been a regular speaker at design conferences including Fuse in New York 2008 and Packaging That Sells in Chicago 2010. He has also appreared on BBC TV's 'Wrappers' programme and on BBC Radio 4's 'Today' programme. He was recently appointed to the Writtle Holdings Board as a director.Garrick Hamm was D&AD's Education chairman for four years and became D&AD's President 2008-2009. He is a successful maker of short films. 'The Man Who Married Himself' featuring Richard.E.Grant and Celia Imrie won Best Comedy in the LA Film Festival and was screened at the BFI Film Festival in London. Hamm's latest film 'Cast Offs' starring Harry Eden has just been completed.New work2011WMH's work for Dixons Retail Group's Knowhow brand was rolled out and significant innovation and design projects were undertaken for Kraft Foods in Europe and for Syngenta.2012 NuMe, Morrison’s healthy eating range was launched as a one-off project for the retailer. WMH's Knowhow work won a Marketing Design Award for its commercial success.Garrick Hamm contributed to a review of how Jamie Oliver's Recipease brand identity was being managed which led to WMH's involvement in the new store opening in London's Notting Hill 2013 Notable events will be the global launch of one of the world’s best known automotive brands and the introduction of the first soft drinks packaging with augmented reality via the Blippar app. The new packs for Langholm Capital's JuiceBurst brand, when scanned by the app, offer fruit machine games and a short movie ‘The Making of JuiceBurst’,http://vimeo.com/channels/wmh. The film shows how Artem, responsible for some of the SFX at the 2012 Olympics, detonated fruit for the bursting shots on the label. It will also see major new work from the USA – currently embargoed for some months ahead.".
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