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- catalog contributor b197400.
- catalog contributor b197401.
- catalog created "c1981.".
- catalog date "1981".
- catalog date "c1981.".
- catalog dateCopyrighted "c1981.".
- catalog description "Bibliography: p. 293-313.".
- catalog description "Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu -- Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.".
- catalog extent "328 p. ;".
- catalog identifier "0803915780".
- catalog issued "1981".
- catalog issued "c1981.".
- catalog language "eng".
- catalog publisher "Beverly Hills : Sage Publications,".
- catalog spatial "United States.".
- catalog subject "Government publicity United States.".
- catalog subject "Mass media Social aspects United States.".
- catalog subject "Propaganda.".
- catalog tableOfContents "Historical and theoretical foundations: Public communication campaigns / William Paisley. Theoretical foundations of campaigns / William McGuire. Mass communicating / Brenda Dervin -- Campaign experiences from the field: Antismoking campaigns / Alfred McAlister. Heart disease prevention / Nathan Maccoby and Douglas S. Solomon. Family planning communication campaigns / Shahnaz Taplin. Communication efforts to prevent wildfires / Eugene McNamara, Troy Kurth, and Donald Hansen. Campaigns to affect energy behavior / Barbara Farhar-Pilgrim and Floyd Shoemaker. Mass media in political campaigns / Steven Chaffee. Mass campaigns in the People's Republic of China / Alan P.L. Liu -- Putting theory into practice: Shaping persuasive messages with formative research / Edward Palmer. Evaluation of mass media prevention campaigns / Brian R. Flay and Thomas D. Cook. Mass media information campaign effectiveness / Charles Atkin. A social marketing perspective on campaigns / Douglas S. Solomon.".
- catalog title "Public communication campaigns / edited by Ronald E. Rice, William J. Paisley.".
- catalog type "text".